White, M. (2009). A short course in international marketing blunders: Mistakes made by companies that should have known better (3rd ed.). World Trade Press.
Chicago-Zitierstil (17. Ausg.)White, Michael. A Short Course in International Marketing Blunders: Mistakes Made by Companies That Should Have Known Better. 3rd ed. Petaluma, CA: World Trade Press, 2009.
MLA-Zitierstil (9. Ausg.)White, Michael. A Short Course in International Marketing Blunders: Mistakes Made by Companies That Should Have Known Better. 3rd ed. World Trade Press, 2009.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.