Tactical transparency: how leaders can leverage social media to maximize value and build their brand
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco, CA
Jossey-Bass
c2009
|
| Edition: | 1st ed |
| Subjects: | |
| Item Description: | "IABC, International Association of Business Communicators." Includes bibliographical references (p. 277-281) and index |
| Physical Description: | xiv, 297 p |
| ISBN: | 0470293705 9780470293706 |
Staff View
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| 650 | 4 | |a Interactive marketing | |
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| 650 | 4 | |a Internet marketing |x Management | |
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| id | DE-604.BV044131243 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:44:37Z |
| institution | BVB |
| isbn | 0470293705 9780470293706 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029538088 |
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| physical | xiv, 297 p |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2009 |
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| publisher | Jossey-Bass |
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| spelling | Holtz, Shel Verfasser aut Tactical transparency how leaders can leverage social media to maximize value and build their brand Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson 1st ed San Francisco, CA Jossey-Bass c2009 xiv, 297 p txt rdacontent c rdamedia cr rdacarrier "IABC, International Association of Business Communicators." Includes bibliographical references (p. 277-281) and index Customer relations Management Social media Interactive marketing Business communication Blogs Internet marketing Management Havens, John C. Sonstige oth International Association of Business Communicators Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-470-29370-5 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-29370-6 |
| spellingShingle | Holtz, Shel Tactical transparency how leaders can leverage social media to maximize value and build their brand Customer relations Management Social media Interactive marketing Business communication Blogs Internet marketing Management |
| title | Tactical transparency how leaders can leverage social media to maximize value and build their brand |
| title_auth | Tactical transparency how leaders can leverage social media to maximize value and build their brand |
| title_exact_search | Tactical transparency how leaders can leverage social media to maximize value and build their brand |
| title_full | Tactical transparency how leaders can leverage social media to maximize value and build their brand Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| title_fullStr | Tactical transparency how leaders can leverage social media to maximize value and build their brand Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| title_full_unstemmed | Tactical transparency how leaders can leverage social media to maximize value and build their brand Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| title_short | Tactical transparency |
| title_sort | tactical transparency how leaders can leverage social media to maximize value and build their brand |
| title_sub | how leaders can leverage social media to maximize value and build their brand |
| topic | Customer relations Management Social media Interactive marketing Business communication Blogs Internet marketing Management |
| topic_facet | Customer relations Management Social media Interactive marketing Business communication Blogs Internet marketing Management |
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