Subliminal persuasion: influence & marketing secrets they don't want you to know
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley & Sons
c2008
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| Subjects: | |
| Item Description: | Includes bibliographical references (p. 191-194) and index |
| Physical Description: | xxii, 202 p |
| ISBN: | 9780470243367 0470243368 |
Staff View
MARC
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| 100 | 1 | |a Lakhani, Dave |d 1965- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Subliminal persuasion |b influence & marketing secrets they don't want you to know |c Dave Lakhani |
| 264 | 1 | |a Hoboken, N.J. |b John Wiley & Sons |c c2008 | |
| 300 | |a xxii, 202 p | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 191-194) and index | ||
| 505 | 0 | |a Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Subliminal advertising | |
| 650 | 4 | |a Subliminal projection | |
| 650 | 4 | |a Marketing |x Psychological aspects | |
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Record in the Search Index
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| author | Lakhani, Dave 1965- |
| author_facet | Lakhani, Dave 1965- |
| author_role | aut |
| author_sort | Lakhani, Dave 1965- |
| author_variant | d l dl |
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| bvnumber | BV044130268 |
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| contents | Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction |
| ctrlnum | (ZDB-30-PAD)EBC353410 (ZDB-89-EBL)EBL353410 (OCoLC)236100423 (DE-599)BVBBV044130268 |
| dewey-full | 658.8001/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8001/9 |
| dewey-search | 658.8001/9 |
| dewey-sort | 3658.8001 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044130268 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:44:35Z |
| institution | BVB |
| isbn | 9780470243367 0470243368 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029537113 |
| oclc_num | 236100423 |
| open_access_boolean | |
| physical | xxii, 202 p |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | John Wiley & Sons |
| record_format | marc |
| spelling | Lakhani, Dave 1965- Verfasser aut Subliminal persuasion influence & marketing secrets they don't want you to know Dave Lakhani Hoboken, N.J. John Wiley & Sons c2008 xxii, 202 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 191-194) and index Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction Psychologie Subliminal advertising Subliminal projection Marketing Psychological aspects Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-24336-7 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-24336-8 |
| spellingShingle | Lakhani, Dave 1965- Subliminal persuasion influence & marketing secrets they don't want you to know Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction Psychologie Subliminal advertising Subliminal projection Marketing Psychological aspects |
| title | Subliminal persuasion influence & marketing secrets they don't want you to know |
| title_auth | Subliminal persuasion influence & marketing secrets they don't want you to know |
| title_exact_search | Subliminal persuasion influence & marketing secrets they don't want you to know |
| title_full | Subliminal persuasion influence & marketing secrets they don't want you to know Dave Lakhani |
| title_fullStr | Subliminal persuasion influence & marketing secrets they don't want you to know Dave Lakhani |
| title_full_unstemmed | Subliminal persuasion influence & marketing secrets they don't want you to know Dave Lakhani |
| title_short | Subliminal persuasion |
| title_sort | subliminal persuasion influence marketing secrets they don t want you to know |
| title_sub | influence & marketing secrets they don't want you to know |
| topic | Psychologie Subliminal advertising Subliminal projection Marketing Psychological aspects |
| topic_facet | Psychologie Subliminal advertising Subliminal projection Marketing Psychological aspects |
| work_keys_str_mv | AT lakhanidave subliminalpersuasioninfluencemarketingsecretstheydontwantyoutoknow |