Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco
Jossey-Bass
c2008
|
| Edition: | 1st ed |
| Subjects: | |
| Item Description: | "Reputation Institute publications"--Jacket Includes bibliographical references (p. 247-249) and index |
| Physical Description: | xix, 266 p. |
| ISBN: | 9780787998301 0787998303 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044128672 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170217s2008 |||| o||u| ||||||eng d | ||
| 020 | |a 9780787998301 |c cloth |9 978-0-7879-9830-1 | ||
| 020 | |a 0787998303 |c cloth |9 0-7879-9830-3 | ||
| 035 | |a (ZDB-30-PAD)EBC333807 | ||
| 035 | |a (ZDB-89-EBL)EBL333807 | ||
| 035 | |a (OCoLC)476138614 | ||
| 035 | |a (DE-599)BVBBV044128672 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/27 |2 22 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Hatch, Mary Jo |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Taking brand initiative |b how companies can align strategy, culture, and identity through corporate branding |c Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| 250 | |a 1st ed | ||
| 264 | 1 | |a San Francisco |b Jossey-Bass |c c2008 | |
| 300 | |a xix, 266 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a "Reputation Institute publications"--Jacket | ||
| 500 | |a Includes bibliographical references (p. 247-249) and index | ||
| 505 | 0 | |a What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave | |
| 650 | 4 | |a Corporate image | |
| 650 | 4 | |a Corporate culture | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marke |0 (DE-588)4074577-6 |D s |
| 689 | 0 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Schultz, Majken |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-7879-9830-1 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 0-7879-9830-3 |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029535517 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804177215589449728 |
|---|---|
| any_adam_object | |
| author | Hatch, Mary Jo |
| author_facet | Hatch, Mary Jo |
| author_role | aut |
| author_sort | Hatch, Mary Jo |
| author_variant | m j h mj mjh |
| building | Verbundindex |
| bvnumber | BV044128672 |
| classification_rvk | QP 624 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave |
| ctrlnum | (ZDB-30-PAD)EBC333807 (ZDB-89-EBL)EBL333807 (OCoLC)476138614 (DE-599)BVBBV044128672 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02415nmm a2200553zc 4500</leader><controlfield tag="001">BV044128672</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170217s2008 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780787998301</subfield><subfield code="c">cloth</subfield><subfield code="9">978-0-7879-9830-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0787998303</subfield><subfield code="c">cloth</subfield><subfield code="9">0-7879-9830-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC333807</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL333807</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)476138614</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044128672</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hatch, Mary Jo</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Taking brand initiative</subfield><subfield code="b">how companies can align strategy, culture, and identity through corporate branding</subfield><subfield code="c">Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">San Francisco</subfield><subfield code="b">Jossey-Bass</subfield><subfield code="c">c2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xix, 266 p.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Reputation Institute publications"--Jacket</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. 247-249) and index</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Corporate image</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Corporate culture</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Schultz, Majken</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-0-7879-9830-1</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">0-7879-9830-3</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield><subfield code="a">ZDB-30-PBE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029535517</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV044128672 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:44:32Z |
| institution | BVB |
| isbn | 9780787998301 0787998303 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029535517 |
| oclc_num | 476138614 |
| open_access_boolean | |
| physical | xix, 266 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Jossey-Bass |
| record_format | marc |
| spelling | Hatch, Mary Jo Verfasser aut Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins 1st ed San Francisco Jossey-Bass c2008 xix, 266 p. txt rdacontent c rdamedia cr rdacarrier "Reputation Institute publications"--Jacket Includes bibliographical references (p. 247-249) and index What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave Corporate image Corporate culture Branding (Marketing) Management (DE-588)4037278-9 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marke (DE-588)4074577-6 s Management (DE-588)4037278-9 s 1\p DE-604 Markenpolitik (DE-588)4144679-3 s 2\p DE-604 Schultz, Majken Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-7879-9830-1 Erscheint auch als Druck-Ausgabe, Hardcover 0-7879-9830-3 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hatch, Mary Jo Taking brand initiative how companies can align strategy, culture, and identity through corporate branding What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave Corporate image Corporate culture Branding (Marketing) Management (DE-588)4037278-9 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4074577-6 (DE-588)4144679-3 |
| title | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding |
| title_auth | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding |
| title_exact_search | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding |
| title_full | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| title_fullStr | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| title_full_unstemmed | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| title_short | Taking brand initiative |
| title_sort | taking brand initiative how companies can align strategy culture and identity through corporate branding |
| title_sub | how companies can align strategy, culture, and identity through corporate branding |
| topic | Corporate image Corporate culture Branding (Marketing) Management (DE-588)4037278-9 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Corporate image Corporate culture Branding (Marketing) Management Marke Markenpolitik |
| work_keys_str_mv | AT hatchmaryjo takingbrandinitiativehowcompaniescanalignstrategycultureandidentitythroughcorporatebranding AT schultzmajken takingbrandinitiativehowcompaniescanalignstrategycultureandidentitythroughcorporatebranding |