APA-Zitierstil (7. Ausg.)

Hatch, M. J. (2008). Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. Jossey-Bass.

Chicago-Zitierstil (17. Ausg.)

Hatch, Mary Jo. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. San Francisco: Jossey-Bass, 2008.

MLA-Zitierstil (9. Ausg.)

Hatch, Mary Jo. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. Jossey-Bass, 2008.