The handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Kogan Page
2008
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xxv, 245 p. |
| ISBN: | 0749450258 9780749450250 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044127706 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170217s2008 |||| o||u| ||||||eng d | ||
| 020 | |a 0749450258 |9 0-7494-5025-8 | ||
| 020 | |a 9780749450250 |9 978-0-7494-5025-0 | ||
| 035 | |a (ZDB-30-PAD)EBC319682 | ||
| 035 | |a (ZDB-89-EBL)EBL319682 | ||
| 035 | |a (OCoLC)182575957 | ||
| 035 | |a (DE-599)BVBBV044127706 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.872 |2 22 | |
| 100 | 1 | |a Williams, Alison |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The handbook of field marketing |b a complete guide to understanding and outsourcing face-to-face direct marketing |c Alison Williams & Roddy Mullin |
| 264 | 1 | |a London |b Kogan Page |c 2008 | |
| 300 | |a xxv, 245 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Direct marketing | |
| 650 | 4 | |a Sales promotion | |
| 650 | 4 | |a Sampling | |
| 650 | 4 | |a Branding (Marketing) | |
| 700 | 1 | |a Mullin, Roddy |e Sonstige |4 oth | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029534551 | ||
Record in the Search Index
| _version_ | 1804177213817356288 |
|---|---|
| any_adam_object | |
| author | Williams, Alison |
| author_facet | Williams, Alison |
| author_role | aut |
| author_sort | Williams, Alison |
| author_variant | a w aw |
| building | Verbundindex |
| bvnumber | BV044127706 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC319682 (ZDB-89-EBL)EBL319682 (OCoLC)182575957 (DE-599)BVBBV044127706 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01199nmm a2200373zc 4500</leader><controlfield tag="001">BV044127706</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170217s2008 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749450258</subfield><subfield code="9">0-7494-5025-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749450250</subfield><subfield code="9">978-0-7494-5025-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC319682</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL319682</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)182575957</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044127706</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.872</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Williams, Alison</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The handbook of field marketing</subfield><subfield code="b">a complete guide to understanding and outsourcing face-to-face direct marketing</subfield><subfield code="c">Alison Williams & Roddy Mullin</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxv, 245 p.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Direct marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales promotion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sampling</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mullin, Roddy</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield><subfield code="a">ZDB-30-PBE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029534551</subfield></datafield></record></collection> |
| id | DE-604.BV044127706 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:44:31Z |
| institution | BVB |
| isbn | 0749450258 9780749450250 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029534551 |
| oclc_num | 182575957 |
| open_access_boolean | |
| physical | xxv, 245 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Williams, Alison Verfasser aut The handbook of field marketing a complete guide to understanding and outsourcing face-to-face direct marketing Alison Williams & Roddy Mullin London Kogan Page 2008 xxv, 245 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Direct marketing Sales promotion Sampling Branding (Marketing) Mullin, Roddy Sonstige oth |
| spellingShingle | Williams, Alison The handbook of field marketing a complete guide to understanding and outsourcing face-to-face direct marketing Direct marketing Sales promotion Sampling Branding (Marketing) |
| title | The handbook of field marketing a complete guide to understanding and outsourcing face-to-face direct marketing |
| title_auth | The handbook of field marketing a complete guide to understanding and outsourcing face-to-face direct marketing |
| title_exact_search | The handbook of field marketing a complete guide to understanding and outsourcing face-to-face direct marketing |
| title_full | The handbook of field marketing a complete guide to understanding and outsourcing face-to-face direct marketing Alison Williams & Roddy Mullin |
| title_fullStr | The handbook of field marketing a complete guide to understanding and outsourcing face-to-face direct marketing Alison Williams & Roddy Mullin |
| title_full_unstemmed | The handbook of field marketing a complete guide to understanding and outsourcing face-to-face direct marketing Alison Williams & Roddy Mullin |
| title_short | The handbook of field marketing |
| title_sort | the handbook of field marketing a complete guide to understanding and outsourcing face to face direct marketing |
| title_sub | a complete guide to understanding and outsourcing face-to-face direct marketing |
| topic | Direct marketing Sales promotion Sampling Branding (Marketing) |
| topic_facet | Direct marketing Sales promotion Sampling Branding (Marketing) |
| work_keys_str_mv | AT williamsalison thehandbookoffieldmarketingacompleteguidetounderstandingandoutsourcingfacetofacedirectmarketing AT mullinroddy thehandbookoffieldmarketingacompleteguidetounderstandingandoutsourcingfacetofacedirectmarketing |