APA (7th ed.) Citation

Gesteland, R. R. (2002). Marketing across cultures in Asia: A practical guide. Copenhagen Business School Press.

Chicago Style (17th ed.) Citation

Gesteland, Richard R. Marketing Across Cultures in Asia: A Practical Guide. Copenhagen: Copenhagen Business School Press, 2002.

MLA (9th ed.) Citation

Gesteland, Richard R. Marketing Across Cultures in Asia: A Practical Guide. Copenhagen Business School Press, 2002.