The accidental library marketer:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Medford, N.J.
Information Today
c2009
|
| Schlagworte: | |
| Online-Zugang: | KUBA1 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvi, 294 p. |
| ISBN: | 1573873683 9781573873680 9781573879194 |
Internformat
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| 100 | 1 | |a Dempsey, Kathy |d 1965- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The accidental library marketer |c Kathy Dempsey |
| 264 | 1 | |a Medford, N.J. |b Information Today |c c2009 | |
| 300 | |a xvi, 294 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff | |
| 650 | 4 | |a Libraries |x Marketing | |
| 650 | 4 | |a Libraries |x Public relations | |
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Bibliothek |0 (DE-588)4006439-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Dempsey, Kathy 1965- |
| author_facet | Dempsey, Kathy 1965- |
| author_role | aut |
| author_sort | Dempsey, Kathy 1965- |
| author_variant | k d kd |
| building | Verbundindex |
| bvnumber | BV044101133 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff |
| ctrlnum | (ZDB-30-PAD)EBC3316124 (ZDB-89-EBL)EBL3316124 (OCoLC)756501508 (DE-599)BVBBV044101133 |
| dewey-full | 021.7 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
| dewey-raw | 021.7 |
| dewey-search | 021.7 |
| dewey-sort | 221.7 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Electronic eBook |
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| id | DE-604.BV044101133 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:41Z |
| institution | BVB |
| isbn | 1573873683 9781573873680 9781573879194 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029507978 |
| oclc_num | 756501508 |
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| physical | xvi, 294 p. |
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| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Information Today |
| record_format | marc |
| spelling | Dempsey, Kathy 1965- Verfasser aut The accidental library marketer Kathy Dempsey Medford, N.J. Information Today c2009 xvi, 294 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff Libraries Marketing Libraries Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Bibliothek (DE-588)4006439-6 gnd rswk-swf Bibliothek (DE-588)4006439-6 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Marketing (DE-588)4037589-4 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dempsey, Kathy 1965- The accidental library marketer How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff Libraries Marketing Libraries Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd Bibliothek (DE-588)4006439-6 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4037589-4 (DE-588)4006439-6 |
| title | The accidental library marketer |
| title_auth | The accidental library marketer |
| title_exact_search | The accidental library marketer |
| title_full | The accidental library marketer Kathy Dempsey |
| title_fullStr | The accidental library marketer Kathy Dempsey |
| title_full_unstemmed | The accidental library marketer Kathy Dempsey |
| title_short | The accidental library marketer |
| title_sort | the accidental library marketer |
| topic | Libraries Marketing Libraries Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd Bibliothek (DE-588)4006439-6 gnd |
| topic_facet | Libraries Marketing Libraries Public relations Öffentlichkeitsarbeit Marketing Bibliothek |
| work_keys_str_mv | AT dempseykathy theaccidentallibrarymarketer |