Vulcans, earthlings and marketing ROI: getting finance, marketing and advertising onto the same planet
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Waterloo, Ont.
Wilfrid Laurier University Press
c2008
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| Subjects: | |
| Item Description: | Co-published by the Institute of Communication Agencies Includes bibliographical references (p. 135-137) and index |
| Physical Description: | xvi, 155 p. |
| ISBN: | 9781554580316 |
Staff View
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| 650 | 4 | |a Marketing |x Finance | |
| 650 | 4 | |a Rate of return | |
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| id | DE-604.BV044093247 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:29Z |
| institution | BVB |
| isbn | 9781554580316 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029500092 |
| oclc_num | 568535539 |
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| physical | xvi, 155 p. |
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| publishDate | 2008 |
| publishDateSearch | 2008 |
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| publisher | Wilfrid Laurier University Press |
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| spelling | Rutherford, David Verfasser aut Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet David Rutherford and Jonathan Knowles Waterloo, Ont. Wilfrid Laurier University Press c2008 xvi, 155 p. txt rdacontent c rdamedia cr rdacarrier Co-published by the Institute of Communication Agencies Includes bibliographical references (p. 135-137) and index Advertising Rate of return Brand name products Valuation Marketing Finance Rate of return Knowles, Jonathan Sonstige oth Institute of Communication Agencies Sonstige oth |
| spellingShingle | Rutherford, David Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet Advertising Rate of return Brand name products Valuation Marketing Finance Rate of return |
| title | Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet |
| title_auth | Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet |
| title_exact_search | Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet |
| title_full | Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet David Rutherford and Jonathan Knowles |
| title_fullStr | Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet David Rutherford and Jonathan Knowles |
| title_full_unstemmed | Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet David Rutherford and Jonathan Knowles |
| title_short | Vulcans, earthlings and marketing ROI |
| title_sort | vulcans earthlings and marketing roi getting finance marketing and advertising onto the same planet |
| title_sub | getting finance, marketing and advertising onto the same planet |
| topic | Advertising Rate of return Brand name products Valuation Marketing Finance Rate of return |
| topic_facet | Advertising Rate of return Brand name products Valuation Marketing Finance Rate of return |
| work_keys_str_mv | AT rutherforddavid vulcansearthlingsandmarketingroigettingfinancemarketingandadvertisingontothesameplanet AT knowlesjonathan vulcansearthlingsandmarketingroigettingfinancemarketingandadvertisingontothesameplanet AT instituteofcommunicationagencies vulcansearthlingsandmarketingroigettingfinancemarketingandadvertisingontothesameplanet |