Vulcans, earthlings and marketing ROI: getting finance, marketing and advertising onto the same planet
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Waterloo, Ont.
Wilfrid Laurier University Press
c2008
|
| Schlagworte: | |
| Beschreibung: | Co-published by the Institute of Communication Agencies Includes bibliographical references (p. 135-137) and index |
| Beschreibung: | xvi, 155 p. |
| ISBN: | 9781554580316 |
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| 100 | 1 | |a Rutherford, David |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Vulcans, earthlings and marketing ROI |b getting finance, marketing and advertising onto the same planet |c David Rutherford and Jonathan Knowles |
| 264 | 1 | |a Waterloo, Ont. |b Wilfrid Laurier University Press |c c2008 | |
| 300 | |a xvi, 155 p. | ||
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| 500 | |a Co-published by the Institute of Communication Agencies | ||
| 500 | |a Includes bibliographical references (p. 135-137) and index | ||
| 650 | 4 | |a Advertising |x Rate of return | |
| 650 | 4 | |a Brand name products |x Valuation | |
| 650 | 4 | |a Marketing |x Finance | |
| 650 | 4 | |a Rate of return | |
| 700 | 1 | |a Knowles, Jonathan |e Sonstige |4 oth | |
| 710 | 2 | |a Institute of Communication Agencies |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| author | Rutherford, David |
| author_facet | Rutherford, David |
| author_role | aut |
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| building | Verbundindex |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044093247 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:29Z |
| institution | BVB |
| isbn | 9781554580316 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029500092 |
| oclc_num | 568535539 |
| open_access_boolean | |
| physical | xvi, 155 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Wilfrid Laurier University Press |
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| spelling | Rutherford, David Verfasser aut Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet David Rutherford and Jonathan Knowles Waterloo, Ont. Wilfrid Laurier University Press c2008 xvi, 155 p. txt rdacontent c rdamedia cr rdacarrier Co-published by the Institute of Communication Agencies Includes bibliographical references (p. 135-137) and index Advertising Rate of return Brand name products Valuation Marketing Finance Rate of return Knowles, Jonathan Sonstige oth Institute of Communication Agencies Sonstige oth |
| spellingShingle | Rutherford, David Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet Advertising Rate of return Brand name products Valuation Marketing Finance Rate of return |
| title | Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet |
| title_auth | Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet |
| title_exact_search | Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet |
| title_full | Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet David Rutherford and Jonathan Knowles |
| title_fullStr | Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet David Rutherford and Jonathan Knowles |
| title_full_unstemmed | Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet David Rutherford and Jonathan Knowles |
| title_short | Vulcans, earthlings and marketing ROI |
| title_sort | vulcans earthlings and marketing roi getting finance marketing and advertising onto the same planet |
| title_sub | getting finance, marketing and advertising onto the same planet |
| topic | Advertising Rate of return Brand name products Valuation Marketing Finance Rate of return |
| topic_facet | Advertising Rate of return Brand name products Valuation Marketing Finance Rate of return |
| work_keys_str_mv | AT rutherforddavid vulcansearthlingsandmarketingroigettingfinancemarketingandadvertisingontothesameplanet AT knowlesjonathan vulcansearthlingsandmarketingroigettingfinancemarketingandadvertisingontothesameplanet AT instituteofcommunicationagencies vulcansearthlingsandmarketingroigettingfinancemarketingandadvertisingontothesameplanet |