Consumer behaviour and marketing research: (text and cases)
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mumbai [India]
Himalaya Pub. House
2009
|
| Edition: | Rev. ed |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 548, 276 p. |
| ISBN: | 9788178667829 |
Staff View
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| 650 | 4 | |a Marketing research | |
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| author | Nair, Suja R. |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:12Z |
| institution | BVB |
| isbn | 9788178667829 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029492567 |
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| publisher | Himalaya Pub. House |
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| spelling | Nair, Suja R. Verfasser aut Consumer behaviour and marketing research (text and cases) Suja R. Nair Rev. ed Mumbai [India] Himalaya Pub. House 2009 548, 276 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index pt. 1. Consumer behaviour -- pt. 2. Marketing research Consumer behavior Marketing research |
| spellingShingle | Nair, Suja R. Consumer behaviour and marketing research (text and cases) pt. 1. Consumer behaviour -- pt. 2. Marketing research Consumer behavior Marketing research |
| title | Consumer behaviour and marketing research (text and cases) |
| title_auth | Consumer behaviour and marketing research (text and cases) |
| title_exact_search | Consumer behaviour and marketing research (text and cases) |
| title_full | Consumer behaviour and marketing research (text and cases) Suja R. Nair |
| title_fullStr | Consumer behaviour and marketing research (text and cases) Suja R. Nair |
| title_full_unstemmed | Consumer behaviour and marketing research (text and cases) Suja R. Nair |
| title_short | Consumer behaviour and marketing research |
| title_sort | consumer behaviour and marketing research text and cases |
| title_sub | (text and cases) |
| topic | Consumer behavior Marketing research |
| topic_facet | Consumer behavior Marketing research |
| work_keys_str_mv | AT nairsujar consumerbehaviourandmarketingresearchtextandcases |