Marketing plans for service businesses: a complete guide
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford
Elsevier/Butterworth-Heinemann
2006
|
| Edition: | 2nd ed |
| Subjects: | |
| Item Description: | Previous ed.: published as Marketing planning for services. 1996 Includes bibliographical references and index |
| Physical Description: | xiv, 401 p. |
| ISBN: | 075066746X 9780750667463 |
Staff View
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| dewey-full | 658.15 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.15 |
| dewey-search | 658.15 |
| dewey-sort | 3658.15 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:10Z |
| institution | BVB |
| isbn | 075066746X 9780750667463 |
| language | English |
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| publishDate | 2006 |
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| publisher | Elsevier/Butterworth-Heinemann |
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| spelling | McDonald, Malcolm Verfasser aut Marketing plans for service businesses a complete guide Malcolm McDonald and Adrian Payne 2nd ed Oxford Elsevier/Butterworth-Heinemann 2006 xiv, 401 p. txt rdacontent c rdamedia cr rdacarrier Previous ed.: published as Marketing planning for services. 1996 Includes bibliographical references and index Service industries Marketing Planning Marketing Planning Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 s Marketingkonzept (DE-588)4120696-4 s 1\p DE-604 Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s 2\p DE-604 Marketingmanagement (DE-588)4168907-0 s 3\p DE-604 Payne, Adrian Sonstige oth McDonald, Malcolm Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm Marketing plans for service businesses a complete guide Service industries Marketing Planning Marketing Planning Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Dienstleistung (DE-588)4012178-1 gnd Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4012181-1 (DE-588)4168907-0 (DE-588)4012178-1 (DE-588)4120696-4 (DE-588)4037589-4 |
| title | Marketing plans for service businesses a complete guide |
| title_auth | Marketing plans for service businesses a complete guide |
| title_exact_search | Marketing plans for service businesses a complete guide |
| title_full | Marketing plans for service businesses a complete guide Malcolm McDonald and Adrian Payne |
| title_fullStr | Marketing plans for service businesses a complete guide Malcolm McDonald and Adrian Payne |
| title_full_unstemmed | Marketing plans for service businesses a complete guide Malcolm McDonald and Adrian Payne |
| title_short | Marketing plans for service businesses |
| title_sort | marketing plans for service businesses a complete guide |
| title_sub | a complete guide |
| topic | Service industries Marketing Planning Marketing Planning Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Dienstleistung (DE-588)4012178-1 gnd Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Service industries Marketing Planning Marketing Planning Dienstleistungsbetrieb Marketingmanagement Dienstleistung Marketingkonzept Marketing |
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