Don't think pink: what really makes women buy--and how to increase your share of this crucial market
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
AMACOM
2004
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | x, 230 p |
| ISBN: | 081440815X |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044082087 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170217s2004 |||| o||u| ||||||eng d | ||
| 020 | |a 081440815X |9 0-8144-0815-X | ||
| 035 | |a (ZDB-30-PAD)EBC243016 | ||
| 035 | |a (ZDB-89-EBL)EBL243016 | ||
| 035 | |a (OCoLC)56476673 | ||
| 035 | |a (DE-599)BVBBV044082087 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/34/082 |2 22 | |
| 100 | 1 | |a Johnson, Lisa |d 1967- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Don't think pink |b what really makes women buy--and how to increase your share of this crucial market |c Lisa Johnson, Andrea Learned |
| 264 | 1 | |a New York |b AMACOM |c 2004 | |
| 300 | |a x, 230 p | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Women consumers | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Frau |0 (DE-588)4018202-2 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Frau |0 (DE-588)4018202-2 |D s |
| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Learned, Andrea |e Sonstige |4 oth | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029488932 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804177125162352640 |
|---|---|
| any_adam_object | |
| author | Johnson, Lisa 1967- |
| author_facet | Johnson, Lisa 1967- |
| author_role | aut |
| author_sort | Johnson, Lisa 1967- |
| author_variant | l j lj |
| building | Verbundindex |
| bvnumber | BV044082087 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC243016 (ZDB-89-EBL)EBL243016 (OCoLC)56476673 (DE-599)BVBBV044082087 |
| dewey-full | 658.8/34/082 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34/082 |
| dewey-search | 658.8/34/082 |
| dewey-sort | 3658.8 234 282 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01410nmm a2200409zc 4500</leader><controlfield tag="001">BV044082087</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170217s2004 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">081440815X</subfield><subfield code="9">0-8144-0815-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC243016</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL243016</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)56476673</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044082087</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/34/082</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Johnson, Lisa</subfield><subfield code="d">1967-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Don't think pink</subfield><subfield code="b">what really makes women buy--and how to increase your share of this crucial market</subfield><subfield code="c">Lisa Johnson, Andrea Learned</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">AMACOM</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">x, 230 p</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Women consumers</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Frau</subfield><subfield code="0">(DE-588)4018202-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Frau</subfield><subfield code="0">(DE-588)4018202-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Learned, Andrea</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield><subfield code="a">ZDB-30-PBE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029488932</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV044082087 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:06Z |
| institution | BVB |
| isbn | 081440815X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029488932 |
| oclc_num | 56476673 |
| open_access_boolean | |
| physical | x, 230 p |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | AMACOM |
| record_format | marc |
| spelling | Johnson, Lisa 1967- Verfasser aut Don't think pink what really makes women buy--and how to increase your share of this crucial market Lisa Johnson, Andrea Learned New York AMACOM 2004 x, 230 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Women consumers Marketing Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Frau (DE-588)4018202-2 gnd rswk-swf Frau (DE-588)4018202-2 s Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Learned, Andrea Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Johnson, Lisa 1967- Don't think pink what really makes women buy--and how to increase your share of this crucial market Women consumers Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Frau (DE-588)4018202-2 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4018202-2 |
| title | Don't think pink what really makes women buy--and how to increase your share of this crucial market |
| title_auth | Don't think pink what really makes women buy--and how to increase your share of this crucial market |
| title_exact_search | Don't think pink what really makes women buy--and how to increase your share of this crucial market |
| title_full | Don't think pink what really makes women buy--and how to increase your share of this crucial market Lisa Johnson, Andrea Learned |
| title_fullStr | Don't think pink what really makes women buy--and how to increase your share of this crucial market Lisa Johnson, Andrea Learned |
| title_full_unstemmed | Don't think pink what really makes women buy--and how to increase your share of this crucial market Lisa Johnson, Andrea Learned |
| title_short | Don't think pink |
| title_sort | don t think pink what really makes women buy and how to increase your share of this crucial market |
| title_sub | what really makes women buy--and how to increase your share of this crucial market |
| topic | Women consumers Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Frau (DE-588)4018202-2 gnd |
| topic_facet | Women consumers Marketing Verbraucherverhalten Frau |
| work_keys_str_mv | AT johnsonlisa dontthinkpinkwhatreallymakeswomenbuyandhowtoincreaseyourshareofthiscrucialmarket AT learnedandrea dontthinkpinkwhatreallymakeswomenbuyandhowtoincreaseyourshareofthiscrucialmarket |