Creating passionbrands: getting to the heart of branding
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Sterling, Va.
Kogan Page Limited
c2005
|
| Edition: | 1st ed |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xii, 244 p |
| ISBN: | 0749443707 |
Staff View
MARC
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| 100 | 1 | |a Edwards, Helen |d 1965- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Creating passionbrands |b getting to the heart of branding |c Helen Edwards and Derek Day |
| 250 | |a 1st ed | ||
| 264 | 1 | |a Sterling, Va. |b Kogan Page Limited |c c2005 | |
| 300 | |a xii, 244 p | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a House brands | |
| 700 | 1 | |a Day, Derek |d 1949- |e Sonstige |4 oth | |
| 912 | |a ZDB-30-PAD | ||
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Record in the Search Index
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| any_adam_object | |
| author | Edwards, Helen 1965- |
| author_facet | Edwards, Helen 1965- |
| author_role | aut |
| author_sort | Edwards, Helen 1965- |
| author_variant | h e he |
| building | Verbundindex |
| bvnumber | BV044082049 |
| collection | ZDB-30-PAD |
| contents | From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart |
| ctrlnum | (ZDB-30-PAD)EBC242744 (ZDB-89-EBL)EBL242744 (OCoLC)62033933 (DE-599)BVBBV044082049 |
| dewey-full | 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/343 |
| dewey-search | 658.8/343 |
| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV044082049 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:06Z |
| institution | BVB |
| isbn | 0749443707 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029488894 |
| oclc_num | 62033933 |
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| physical | xii, 244 p |
| psigel | ZDB-30-PAD |
| publishDate | 2005 |
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| publisher | Kogan Page Limited |
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| spelling | Edwards, Helen 1965- Verfasser aut Creating passionbrands getting to the heart of branding Helen Edwards and Derek Day 1st ed Sterling, Va. Kogan Page Limited c2005 xii, 244 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart Brand name products House brands Day, Derek 1949- Sonstige oth |
| spellingShingle | Edwards, Helen 1965- Creating passionbrands getting to the heart of branding From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart Brand name products House brands |
| title | Creating passionbrands getting to the heart of branding |
| title_auth | Creating passionbrands getting to the heart of branding |
| title_exact_search | Creating passionbrands getting to the heart of branding |
| title_full | Creating passionbrands getting to the heart of branding Helen Edwards and Derek Day |
| title_fullStr | Creating passionbrands getting to the heart of branding Helen Edwards and Derek Day |
| title_full_unstemmed | Creating passionbrands getting to the heart of branding Helen Edwards and Derek Day |
| title_short | Creating passionbrands |
| title_sort | creating passionbrands getting to the heart of branding |
| title_sub | getting to the heart of branding |
| topic | Brand name products House brands |
| topic_facet | Brand name products House brands |
| work_keys_str_mv | AT edwardshelen creatingpassionbrandsgettingtotheheartofbranding AT dayderek creatingpassionbrandsgettingtotheheartofbranding |