Brands laid bare: using market research for evidence-based brand management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex, England ; Hoboken, NJ
John Wiley & Sons
c2005
|
| Schlagworte: | |
| Beschreibung: | Includes index |
| Beschreibung: | viii, 158 p. |
| ISBN: | 0470012838 |
Internformat
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| 245 | 1 | 0 | |a Brands laid bare |b using market research for evidence-based brand management |c Kevin Ford |
| 264 | 1 | |a Chichester, West Sussex, England ; Hoboken, NJ |b John Wiley & Sons |c c2005 | |
| 300 | |a viii, 158 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 4 | |a Marketing research | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
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Datensatz im Suchindex
| _version_ | 1804177122459123712 |
|---|---|
| any_adam_object | |
| author | Ford, Kevin |
| author_facet | Ford, Kevin |
| author_role | aut |
| author_sort | Ford, Kevin |
| author_variant | k f kf |
| building | Verbundindex |
| bvnumber | BV044080522 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC228612 (ZDB-89-EBL)EBL228612 (OCoLC)59258369 (DE-599)BVBBV044080522 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044080522 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:03Z |
| institution | BVB |
| isbn | 0470012838 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029487367 |
| oclc_num | 59258369 |
| open_access_boolean | |
| physical | viii, 158 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | John Wiley & Sons |
| record_format | marc |
| spelling | Ford, Kevin Verfasser aut Brands laid bare using market research for evidence-based brand management Kevin Ford Chichester, West Sussex, England ; Hoboken, NJ John Wiley & Sons c2005 viii, 158 p. txt rdacontent c rdamedia cr rdacarrier Includes index Brand name products Management Marketing research |
| spellingShingle | Ford, Kevin Brands laid bare using market research for evidence-based brand management Brand name products Management Marketing research |
| title | Brands laid bare using market research for evidence-based brand management |
| title_auth | Brands laid bare using market research for evidence-based brand management |
| title_exact_search | Brands laid bare using market research for evidence-based brand management |
| title_full | Brands laid bare using market research for evidence-based brand management Kevin Ford |
| title_fullStr | Brands laid bare using market research for evidence-based brand management Kevin Ford |
| title_full_unstemmed | Brands laid bare using market research for evidence-based brand management Kevin Ford |
| title_short | Brands laid bare |
| title_sort | brands laid bare using market research for evidence based brand management |
| title_sub | using market research for evidence-based brand management |
| topic | Brand name products Management Marketing research |
| topic_facet | Brand name products Management Marketing research |
| work_keys_str_mv | AT fordkevin brandslaidbareusingmarketresearchforevidencebasedbrandmanagement |