Brandscendence: three essential elements of enduring brands
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago
Dearborn Trade
2004
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xviii, 247 p. |
| ISBN: | 0793183030 |
Staff View
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Record in the Search Index
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| any_adam_object | |
| author | Clark, Kevin A. |
| author_facet | Clark, Kevin A. |
| author_role | aut |
| author_sort | Clark, Kevin A. |
| author_variant | k a c ka kac |
| building | Verbundindex |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044080031 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:03Z |
| institution | BVB |
| isbn | 0793183030 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029486876 |
| oclc_num | 60038246 |
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| physical | xviii, 247 p. |
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| publishDate | 2004 |
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| publishDateSort | 2004 |
| publisher | Dearborn Trade |
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| spelling | Clark, Kevin A. Verfasser aut Brandscendence three essential elements of enduring brands Kevin A. Clark Chicago Dearborn Trade 2004 xviii, 247 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Brand name products Brand name products Management Brand name products Valuation Management |
| spellingShingle | Clark, Kevin A. Brandscendence three essential elements of enduring brands Brand name products Brand name products Management Brand name products Valuation Management |
| title | Brandscendence three essential elements of enduring brands |
| title_auth | Brandscendence three essential elements of enduring brands |
| title_exact_search | Brandscendence three essential elements of enduring brands |
| title_full | Brandscendence three essential elements of enduring brands Kevin A. Clark |
| title_fullStr | Brandscendence three essential elements of enduring brands Kevin A. Clark |
| title_full_unstemmed | Brandscendence three essential elements of enduring brands Kevin A. Clark |
| title_short | Brandscendence |
| title_sort | brandscendence three essential elements of enduring brands |
| title_sub | three essential elements of enduring brands |
| topic | Brand name products Brand name products Management Brand name products Valuation Management |
| topic_facet | Brand name products Brand name products Management Brand name products Valuation Management |
| work_keys_str_mv | AT clarkkevina brandscendencethreeessentialelementsofenduringbrands |