The business of brands:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, England
Wiley
c2004
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xvi, 270 p. |
| ISBN: | 0470862599 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044079447 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170217s2004 |||| o||u| ||||||eng d | ||
| 020 | |a 0470862599 |c hbk. : alk. paper |9 0-470-86259-9 | ||
| 035 | |a (ZDB-30-PAD)EBC220522 | ||
| 035 | |a (ZDB-89-EBL)EBL220522 | ||
| 035 | |a (OCoLC)780985669 | ||
| 035 | |a (DE-599)BVBBV044079447 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/27 |2 22 | |
| 100 | 1 | |a Miller, Jon |d 1971- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The business of brands |c by Jon Miller & David Muir |
| 264 | 1 | |a Chichester, England |b Wiley |c c2004 | |
| 300 | |a xvi, 270 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 4 | |a Value added | |
| 700 | 1 | |a Muir, David |d 1971- |e Sonstige |4 oth | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029486292 | ||
Record in the Search Index
| _version_ | 1804177120563298304 |
|---|---|
| any_adam_object | |
| author | Miller, Jon 1971- |
| author_facet | Miller, Jon 1971- |
| author_role | aut |
| author_sort | Miller, Jon 1971- |
| author_variant | j m jm |
| building | Verbundindex |
| bvnumber | BV044079447 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC220522 (ZDB-89-EBL)EBL220522 (OCoLC)780985669 (DE-599)BVBBV044079447 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01114nmm a2200361zc 4500</leader><controlfield tag="001">BV044079447</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170217s2004 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470862599</subfield><subfield code="c">hbk. : alk. paper</subfield><subfield code="9">0-470-86259-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC220522</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL220522</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)780985669</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044079447</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Miller, Jon</subfield><subfield code="d">1971-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The business of brands</subfield><subfield code="c">by Jon Miller & David Muir</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chichester, England</subfield><subfield code="b">Wiley</subfield><subfield code="c">c2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xvi, 270 p.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Value added</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Muir, David</subfield><subfield code="d">1971-</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield><subfield code="a">ZDB-30-PBE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029486292</subfield></datafield></record></collection> |
| id | DE-604.BV044079447 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:02Z |
| institution | BVB |
| isbn | 0470862599 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029486292 |
| oclc_num | 780985669 |
| open_access_boolean | |
| physical | xvi, 270 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Wiley |
| record_format | marc |
| spelling | Miller, Jon 1971- Verfasser aut The business of brands by Jon Miller & David Muir Chichester, England Wiley c2004 xvi, 270 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Brand name products Branding (Marketing) Brand name products Management Value added Muir, David 1971- Sonstige oth |
| spellingShingle | Miller, Jon 1971- The business of brands Brand name products Branding (Marketing) Brand name products Management Value added |
| title | The business of brands |
| title_auth | The business of brands |
| title_exact_search | The business of brands |
| title_full | The business of brands by Jon Miller & David Muir |
| title_fullStr | The business of brands by Jon Miller & David Muir |
| title_full_unstemmed | The business of brands by Jon Miller & David Muir |
| title_short | The business of brands |
| title_sort | the business of brands |
| topic | Brand name products Branding (Marketing) Brand name products Management Value added |
| topic_facet | Brand name products Branding (Marketing) Brand name products Management Value added |
| work_keys_str_mv | AT millerjon thebusinessofbrands AT muirdavid thebusinessofbrands |