Brand stretch: why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, England
J. Wiley
c2004
|
| Subjects: | |
| Item Description: | Paralleltitel: Brandstretch Includes bibliographical references (p. [151]-153) and index |
| Physical Description: | ix, 162 p. |
| ISBN: | 0470862114 |
Staff View
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| 300 | |a ix, 162 p. | ||
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Record in the Search Index
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| author_facet | Taylor, David 1964- |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044077169 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:42:58Z |
| institution | BVB |
| isbn | 0470862114 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029484014 |
| oclc_num | 475880296 |
| open_access_boolean | |
| physical | ix, 162 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | J. Wiley |
| record_format | marc |
| spelling | Taylor, David 1964- Verfasser aut Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout by David Taylor Brandstretch Chichester, England J. Wiley c2004 ix, 162 p. txt rdacontent c rdamedia cr rdacarrier Paralleltitel: Brandstretch Includes bibliographical references (p. [151]-153) and index Brand name products Management Branding (Marketing) Brand name products Valuation Management Product management |
| spellingShingle | Taylor, David 1964- Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout Brand name products Management Branding (Marketing) Brand name products Valuation Management Product management |
| title | Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout |
| title_alt | Brandstretch |
| title_auth | Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout |
| title_exact_search | Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout |
| title_full | Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout by David Taylor |
| title_fullStr | Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout by David Taylor |
| title_full_unstemmed | Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout by David Taylor |
| title_short | Brand stretch |
| title_sort | brand stretch why 1 in 2 extensions fail and how to beat the odds a brandgym workout |
| title_sub | why 1 in 2 extensions fail and how to beat the odds : a brandgym workout |
| topic | Brand name products Management Branding (Marketing) Brand name products Valuation Management Product management |
| topic_facet | Brand name products Management Branding (Marketing) Brand name products Valuation Management Product management |
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