Griffin, J. (2001). Customer winback: How to recapture lost customers and keep them loyal. Jossey-Bass.
Chicago Style (17th ed.) CitationGriffin, Jill. Customer Winback: How to Recapture Lost Customers and Keep Them Loyal. San Francisco: Jossey-Bass, 2001.
MLA (9th ed.) CitationGriffin, Jill. Customer Winback: How to Recapture Lost Customers and Keep Them Loyal. Jossey-Bass, 2001.
Warning: These citations may not always be 100% accurate.