One-to-one web marketing: build a relationship marketing strategy one customer at a time
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
John Wiley
2001
|
| Edition: | 2nd ed |
| Subjects: | |
| Item Description: | "Wiley computer publishing". - Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998. - Includes index |
| Physical Description: | xv, 351 p. |
| ISBN: | 0471013714 |
Staff View
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Record in the Search Index
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| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
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| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV044074652 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:42:54Z |
| institution | BVB |
| isbn | 0471013714 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029481497 |
| oclc_num | 48139539 |
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| physical | xv, 351 p. |
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| publishDate | 2001 |
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| publisher | John Wiley |
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| spelling | Allen, Cliff 1948- Verfasser aut One-to-one web marketing build a relationship marketing strategy one customer at a time Cliff Allen, Deborah Kania, Beth Yaeckel 2nd ed New York John Wiley 2001 xv, 351 p. txt rdacontent c rdamedia cr rdacarrier "Wiley computer publishing". - Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998. - Includes index Internet marketing Market segmentation Web sites Design Internet advertising World Wide Web (DE-588)4363898-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s World Wide Web (DE-588)4363898-3 s 1\p DE-604 Kania, Deborah 1963- Sonstige oth Yaeckel, Beth Sonstige oth Allen, Cliff 1948- Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Allen, Cliff 1948- One-to-one web marketing build a relationship marketing strategy one customer at a time Internet marketing Market segmentation Web sites Design Internet advertising World Wide Web (DE-588)4363898-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4363898-3 (DE-588)4037589-4 |
| title | One-to-one web marketing build a relationship marketing strategy one customer at a time |
| title_auth | One-to-one web marketing build a relationship marketing strategy one customer at a time |
| title_exact_search | One-to-one web marketing build a relationship marketing strategy one customer at a time |
| title_full | One-to-one web marketing build a relationship marketing strategy one customer at a time Cliff Allen, Deborah Kania, Beth Yaeckel |
| title_fullStr | One-to-one web marketing build a relationship marketing strategy one customer at a time Cliff Allen, Deborah Kania, Beth Yaeckel |
| title_full_unstemmed | One-to-one web marketing build a relationship marketing strategy one customer at a time Cliff Allen, Deborah Kania, Beth Yaeckel |
| title_short | One-to-one web marketing |
| title_sort | one to one web marketing build a relationship marketing strategy one customer at a time |
| title_sub | build a relationship marketing strategy one customer at a time |
| topic | Internet marketing Market segmentation Web sites Design Internet advertising World Wide Web (DE-588)4363898-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Internet marketing Market segmentation Web sites Design Internet advertising World Wide Web Marketing |
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