APA-Zitierstil (7. Ausg.)

Allen, C. (2001). One-to-one web marketing: Build a relationship marketing strategy one customer at a time (2nd ed.). John Wiley.

Chicago-Zitierstil (17. Ausg.)

Allen, Cliff. One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time. 2nd ed. New York: John Wiley, 2001.

MLA-Zitierstil (9. Ausg.)

Allen, Cliff. One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time. 2nd ed. John Wiley, 2001.