How contemporary publishers reach out to their customers: transition from B2B to B2C marketing in the publishing industry
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg
Diplomica Verlag
2014
|
| Subjects: | |
| Item Description: | Description based on online resource; title from PDF title page (ebrary, viewed February 23, 2015) |
| Physical Description: | 1 online resource (87 pages) illustrations |
| ISBN: | 9783842861008 9783842811003 |
Staff View
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| indexdate | 2024-07-10T07:42:49Z |
| institution | BVB |
| isbn | 9783842861008 9783842811003 |
| language | English |
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| spelling | Sutton, Kim Maya aut How contemporary publishers reach out to their customers transition from B2B to B2C marketing in the publishing industry Kim Maya Sutton Hamburg Diplomica Verlag 2014 1 online resource (87 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (ebrary, viewed February 23, 2015) Publishers and publishing Handbooks, manuals, etc Electronic commerce Management Marketing Management Handbooks, manuals, etc Customer relations |
| spellingShingle | Sutton, Kim Maya How contemporary publishers reach out to their customers transition from B2B to B2C marketing in the publishing industry Publishers and publishing Handbooks, manuals, etc Electronic commerce Management Marketing Management Handbooks, manuals, etc Customer relations |
| title | How contemporary publishers reach out to their customers transition from B2B to B2C marketing in the publishing industry |
| title_auth | How contemporary publishers reach out to their customers transition from B2B to B2C marketing in the publishing industry |
| title_exact_search | How contemporary publishers reach out to their customers transition from B2B to B2C marketing in the publishing industry |
| title_full | How contemporary publishers reach out to their customers transition from B2B to B2C marketing in the publishing industry Kim Maya Sutton |
| title_fullStr | How contemporary publishers reach out to their customers transition from B2B to B2C marketing in the publishing industry Kim Maya Sutton |
| title_full_unstemmed | How contemporary publishers reach out to their customers transition from B2B to B2C marketing in the publishing industry Kim Maya Sutton |
| title_short | How contemporary publishers reach out to their customers |
| title_sort | how contemporary publishers reach out to their customers transition from b2b to b2c marketing in the publishing industry |
| title_sub | transition from B2B to B2C marketing in the publishing industry |
| topic | Publishers and publishing Handbooks, manuals, etc Electronic commerce Management Marketing Management Handbooks, manuals, etc Customer relations |
| topic_facet | Publishers and publishing Handbooks, manuals, etc Electronic commerce Management Marketing Management Handbooks, manuals, etc Customer relations |
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