The handbook of international advertising research:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Malden, Massachusetts
John Wiley & Sons
2014
|
| Ausgabe: | First edition |
| Schriftenreihe: | Handbooks in communication and media
|
| Schlagworte: | |
| Beschreibung: | Description based on online resource; title from PDF title page (ebrary, viewed February 4, 2014) |
| Beschreibung: | 1 online resource (657 pages) illustrations, tables |
| ISBN: | 9781444332377 9781118378496 |
Internformat
MARC
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| 245 | 1 | 0 | |a The handbook of international advertising research |c edited by Hong Cheng |
| 250 | |a First edition | ||
| 264 | 1 | |a Malden, Massachusetts |b John Wiley & Sons |c 2014 | |
| 264 | 4 | |c © 2014 | |
| 300 | |a 1 online resource (657 pages) |b illustrations, tables | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Handbooks in communication and media | |
| 500 | |a Description based on online resource; title from PDF title page (ebrary, viewed February 4, 2014) | ||
| 650 | 4 | |a Export marketing |x Research |v Congresses | |
| 650 | 4 | |a Foreign trade promotion |x Research |v Congresses | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeforschung |0 (DE-588)4461741-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804177096172371968 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV044066232 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC1602917 (ZDB-89-EBL)EBL1602917 (ZDB-38-EBR)ebr10831329 (OCoLC)899180685 (DE-599)BVBBV044066232 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV044066232 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:42:38Z |
| institution | BVB |
| isbn | 9781444332377 9781118378496 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029473077 |
| oclc_num | 899180685 |
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| physical | 1 online resource (657 pages) illustrations, tables |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | John Wiley & Sons |
| record_format | marc |
| series2 | Handbooks in communication and media |
| spelling | The handbook of international advertising research edited by Hong Cheng First edition Malden, Massachusetts John Wiley & Sons 2014 © 2014 1 online resource (657 pages) illustrations, tables txt rdacontent c rdamedia cr rdacarrier Handbooks in communication and media Description based on online resource; title from PDF title page (ebrary, viewed February 4, 2014) Export marketing Research Congresses Foreign trade promotion Research Congresses Advertising Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Werbeforschung (DE-588)4461741-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)1071861417 Konferenzschrift gnd-content Internationales Marketing (DE-588)4125431-4 s Werbung (DE-588)4065541-6 s Werbeforschung (DE-588)4461741-0 s 1\p DE-604 Cheng, Hong Sonstige oth Erscheint auch als Druck-Ausgabe Handbook of international advertising research 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The handbook of international advertising research Export marketing Research Congresses Foreign trade promotion Research Congresses Advertising Internationales Marketing (DE-588)4125431-4 gnd Werbeforschung (DE-588)4461741-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4461741-0 (DE-588)4065541-6 (DE-588)1071861417 |
| title | The handbook of international advertising research |
| title_auth | The handbook of international advertising research |
| title_exact_search | The handbook of international advertising research |
| title_full | The handbook of international advertising research edited by Hong Cheng |
| title_fullStr | The handbook of international advertising research edited by Hong Cheng |
| title_full_unstemmed | The handbook of international advertising research edited by Hong Cheng |
| title_short | The handbook of international advertising research |
| title_sort | the handbook of international advertising research |
| topic | Export marketing Research Congresses Foreign trade promotion Research Congresses Advertising Internationales Marketing (DE-588)4125431-4 gnd Werbeforschung (DE-588)4461741-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Export marketing Research Congresses Foreign trade promotion Research Congresses Advertising Internationales Marketing Werbeforschung Werbung Konferenzschrift |
| work_keys_str_mv | AT chenghong thehandbookofinternationaladvertisingresearch |