Holdings: The brand IDEA :: THWS Bibkatalog

The brand IDEA: managing nonprofit brands with integrity, democracy and affinity

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Bibliographic Details
Main Author:	Laidler-Kylande, Nathalie 1965- (Author)
Format:	Electronic eBook
Language:	English
Published:	San Francisco Jossey Bass & Pfeiffer Imprints, Wiley [2014]
Edition:	First edition
Subjects:	Nonprofit organizations > Management Nonprofit organizations > Marketing Marketing Management Nonprofit-Organisation
Item Description:	Description based on print version record
Physical Description:	1 online resource (234 pages)
ISBN:	9781118573303 9781118555835

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MARC


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Record in the Search Index

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author_facet	Laidler-Kylande, Nathalie 1965-
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	First edition
format	Electronic eBook
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isbn	9781118573303 9781118555835
language	English
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publisher	Jossey Bass & Pfeiffer Imprints, Wiley
record_format	marc
spelling	Laidler-Kylande, Nathalie 1965- Verfasser aut The brand IDEA managing nonprofit brands with integrity, democracy and affinity Nathalie Laidler-Kylande and Julia Shepard Stenzel First edition San Francisco Jossey Bass & Pfeiffer Imprints, Wiley [2014] © 2014 1 online resource (234 pages) txt rdacontent c rdamedia cr rdacarrier Description based on print version record Nonprofit organizations Management Nonprofit organizations Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 s Marketing (DE-588)4037589-4 s 1\p DE-604 Management (DE-588)4037278-9 s 2\p DE-604 Stenzel, Julia Shepard 1964- Sonstige oth Erscheint auch als Druck-Ausgabe Laidler-Kylande, Nathalie, 1965- Brand IDEA. 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Laidler-Kylande, Nathalie 1965- The brand IDEA managing nonprofit brands with integrity, democracy and affinity Nonprofit organizations Management Nonprofit organizations Marketing Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4293729-2
title	The brand IDEA managing nonprofit brands with integrity, democracy and affinity
title_auth	The brand IDEA managing nonprofit brands with integrity, democracy and affinity
title_exact_search	The brand IDEA managing nonprofit brands with integrity, democracy and affinity
title_full	The brand IDEA managing nonprofit brands with integrity, democracy and affinity Nathalie Laidler-Kylande and Julia Shepard Stenzel
title_fullStr	The brand IDEA managing nonprofit brands with integrity, democracy and affinity Nathalie Laidler-Kylande and Julia Shepard Stenzel
title_full_unstemmed	The brand IDEA managing nonprofit brands with integrity, democracy and affinity Nathalie Laidler-Kylande and Julia Shepard Stenzel
title_short	The brand IDEA
title_sort	the brand idea managing nonprofit brands with integrity democracy and affinity
title_sub	managing nonprofit brands with integrity, democracy and affinity
topic	Nonprofit organizations Management Nonprofit organizations Marketing Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd
topic_facet	Nonprofit organizations Management Nonprofit organizations Marketing Marketing Management Nonprofit-Organisation
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MARC

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