Z.E.R.O.: zero paid media as the new marketing model
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley and Sons
2014
|
| Schlagworte: | |
| Beschreibung: | Includes index Description based on print version record |
| Beschreibung: | 1 online resource (290 pages) |
| ISBN: | 9781118801154 9781118808429 9781118808399 |
Internformat
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| 100 | 1 | |a Jaffe, Joseph |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Z.E.R.O. |b zero paid media as the new marketing model |c Joseph Jaffe, Maarten Albarda |
| 264 | 1 | |a Hoboken, New Jersey |b John Wiley and Sons |c 2014 | |
| 264 | 4 | |c © 2014 | |
| 300 | |a 1 online resource (290 pages) | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a Description based on print version record | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Marketing |x Technological innovations | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Digital media | |
| 700 | 1 | |a Albarda, Maarten |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804177092259086336 |
|---|---|
| any_adam_object | |
| author | Jaffe, Joseph |
| author_facet | Jaffe, Joseph |
| author_role | aut |
| author_sort | Jaffe, Joseph |
| author_variant | j j jj |
| building | Verbundindex |
| bvnumber | BV044063991 |
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044063991 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:42:35Z |
| institution | BVB |
| isbn | 9781118801154 9781118808429 9781118808399 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029470836 |
| oclc_num | 853618805 |
| open_access_boolean | |
| physical | 1 online resource (290 pages) |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | John Wiley and Sons |
| record_format | marc |
| spelling | Jaffe, Joseph Verfasser aut Z.E.R.O. zero paid media as the new marketing model Joseph Jaffe, Maarten Albarda Hoboken, New Jersey John Wiley and Sons 2014 © 2014 1 online resource (290 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Description based on print version record Advertising Marketing Technological innovations Internet marketing Digital media Albarda, Maarten Sonstige oth Erscheint auch als Druck-Ausgabe Jaffe, Joseph Z.E.R.O. : zero paid media as the new marketing model |
| spellingShingle | Jaffe, Joseph Z.E.R.O. zero paid media as the new marketing model Advertising Marketing Technological innovations Internet marketing Digital media |
| title | Z.E.R.O. zero paid media as the new marketing model |
| title_auth | Z.E.R.O. zero paid media as the new marketing model |
| title_exact_search | Z.E.R.O. zero paid media as the new marketing model |
| title_full | Z.E.R.O. zero paid media as the new marketing model Joseph Jaffe, Maarten Albarda |
| title_fullStr | Z.E.R.O. zero paid media as the new marketing model Joseph Jaffe, Maarten Albarda |
| title_full_unstemmed | Z.E.R.O. zero paid media as the new marketing model Joseph Jaffe, Maarten Albarda |
| title_short | Z.E.R.O. |
| title_sort | z e r o zero paid media as the new marketing model |
| title_sub | zero paid media as the new marketing model |
| topic | Advertising Marketing Technological innovations Internet marketing Digital media |
| topic_facet | Advertising Marketing Technological innovations Internet marketing Digital media |
| work_keys_str_mv | AT jaffejoseph zerozeropaidmediaasthenewmarketingmodel AT albardamaarten zerozeropaidmediaasthenewmarketingmodel |