APA (7th ed.) Citation

Maisel, L. S., & Cokins, G. (2014). Predictive business analytics: Forward-looking capabilities to improve business performance. Wiley.

Chicago Style (17th ed.) Citation

Maisel, Lawrence S., and Gary Cokins. Predictive Business Analytics: Forward-looking Capabilities to Improve Business Performance. Hoboken, New Jersey: Wiley, 2014.

MLA (9th ed.) Citation

Maisel, Lawrence S., and Gary Cokins. Predictive Business Analytics: Forward-looking Capabilities to Improve Business Performance. Wiley, 2014.