Innovation in B2B networks:

Collaborative innovation has led to the development of the concept of 'innovation networks' - defined as evolving systems of mutual dependency, based on resource relationships in which systemic character is the outcome of interactions, processes, procedures and institutionalization.When an...

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Bibliographische Detailangaben
1. Verfasser: Cantù, Chiara (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Bingley Emerald Group Publishing Limited 2015
Schriftenreihe:Journal of Business & Industrial Marketing: Volume 30, Issue 3/4
Schlagworte:
Zusammenfassung:Collaborative innovation has led to the development of the concept of 'innovation networks' - defined as evolving systems of mutual dependency, based on resource relationships in which systemic character is the outcome of interactions, processes, procedures and institutionalization.When analyzing innovation on a collective level, concern regarding actors' heterogeneity and its effects on the innovation process emerges as relevant. However, in marketing studies, this topic has not been significantly developed.Innovation as a collective process involves a multitude of very heterogeneous business actors. Actors - such as companies, intermediaries, research centers, governmental institutions, trade unions, universities, laboratories, technology centers, development organizations, local and international associations - join together to achieve mutually defined goals. Hence the need for - and relevance of - this special two-part ebook, which is the first of its kind to examine innovation within b2b networks in two parts. Part one is entitled 'Innovation networks: the key role of actors' while the second is 'Organizing for innovation networks'. Together, the two parts provide a comprehensive resource for b2b innovation and cover:- Exploring the different sources of heterogeneity among actors- Exploring the various goals of actors in innovation networks- Mediating actors' heterogeneity- Dynamics of an innovation network- Business models in innovation networks- Coordination in innovation networks- Different types of innovation networks
Beschreibung:Description based on publisher supplied metadata and other sources
Beschreibung:1 online resource (221 pages)
ISBN:9781785601552
9781785601545

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