Brand, identity and corporate reputation:
The 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Católica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive c...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley
Emerald Group Publishing Limited
2015
|
| Series: | Marketing Intelligence & Planning: Volume 33, Issue 2
|
| Subjects: | |
| Summary: | The 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Católica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive committee of the SIG. This ebook of carefully-selected chapters is the happy culmination of yet another successful conference, covering a broad, yet focused, range of issues in brand management today and providing truly international perspectives on brand consumption, B2B branding and consumer behaviour using key brand variables |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (115 pages) |
| ISBN: | 9781784419448 9781784419431 |
Staff View
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| id | DE-604.BV044051238 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:42:13Z |
| institution | BVB |
| isbn | 9781784419448 9781784419431 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029458083 |
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| physical | 1 online resource (115 pages) |
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| publishDate | 2015 |
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| publisher | Emerald Group Publishing Limited |
| record_format | marc |
| series2 | Marketing Intelligence & Planning: Volume 33, Issue 2 |
| spelling | Lim, Ming Verfasser aut Brand, identity and corporate reputation Bingley Emerald Group Publishing Limited 2015 © 2015 1 online resource (115 pages) txt rdacontent c rdamedia cr rdacarrier Marketing Intelligence & Planning: Volume 33, Issue 2 Description based on publisher supplied metadata and other sources The 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Católica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive committee of the SIG. This ebook of carefully-selected chapters is the happy culmination of yet another successful conference, covering a broad, yet focused, range of issues in brand management today and providing truly international perspectives on brand consumption, B2B branding and consumer behaviour using key brand variables Branding (Marketing) Business communication Corporate image Corporations -- Public relations Machado, Joana Sonstige oth Iglesias, Oriol Sonstige oth Erscheint auch als Druck-Ausgabe Lim, Ming Brand, identity and corporate reputation |
| spellingShingle | Lim, Ming Brand, identity and corporate reputation Branding (Marketing) Business communication Corporate image Corporations -- Public relations |
| title | Brand, identity and corporate reputation |
| title_auth | Brand, identity and corporate reputation |
| title_exact_search | Brand, identity and corporate reputation |
| title_full | Brand, identity and corporate reputation |
| title_fullStr | Brand, identity and corporate reputation |
| title_full_unstemmed | Brand, identity and corporate reputation |
| title_short | Brand, identity and corporate reputation |
| title_sort | brand identity and corporate reputation |
| topic | Branding (Marketing) Business communication Corporate image Corporations -- Public relations |
| topic_facet | Branding (Marketing) Business communication Corporate image Corporations -- Public relations |
| work_keys_str_mv | AT limming brandidentityandcorporatereputation AT machadojoana brandidentityandcorporatereputation AT iglesiasoriol brandidentityandcorporatereputation |