Multicultural marketplaces:
This special issue is dedicated to the memory of Susan P. Douglas, whose pioneering work on multicultural dynamics in international marketing has inspired many other scholars including this issue's guest editors, to develop further research in this area
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley
Emerald Group Publishing Limited
2015
|
| Series: | International Marketing Review: Volume 32, Issue 2
|
| Subjects: | |
| Summary: | This special issue is dedicated to the memory of Susan P. Douglas, whose pioneering work on multicultural dynamics in international marketing has inspired many other scholars including this issue's guest editors, to develop further research in this area |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (137 pages) |
| ISBN: | 9781785600975 9781785600968 |
Staff View
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:42:13Z |
| institution | BVB |
| isbn | 9781785600975 9781785600968 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029458082 |
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| publishDate | 2015 |
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| publisher | Emerald Group Publishing Limited |
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| series2 | International Marketing Review: Volume 32, Issue 2 |
| spelling | Demangeot, Catherine Verfasser aut Multicultural marketplaces Bingley Emerald Group Publishing Limited 2015 © 2015 1 online resource (137 pages) txt rdacontent c rdamedia cr rdacarrier International Marketing Review: Volume 32, Issue 2 Description based on publisher supplied metadata and other sources This special issue is dedicated to the memory of Susan P. Douglas, whose pioneering work on multicultural dynamics in international marketing has inspired many other scholars including this issue's guest editors, to develop further research in this area Multinationales Unternehmen Export marketing International business enterprises Marketing Broderick, Amanda Sonstige (DE-588)173412734 oth Craig, C. Samuel Sonstige oth Erscheint auch als Druck-Ausgabe Demangeot, Catherine Multicultural marketplaces |
| spellingShingle | Demangeot, Catherine Multicultural marketplaces Multinationales Unternehmen Export marketing International business enterprises Marketing |
| title | Multicultural marketplaces |
| title_auth | Multicultural marketplaces |
| title_exact_search | Multicultural marketplaces |
| title_full | Multicultural marketplaces |
| title_fullStr | Multicultural marketplaces |
| title_full_unstemmed | Multicultural marketplaces |
| title_short | Multicultural marketplaces |
| title_sort | multicultural marketplaces |
| topic | Multinationales Unternehmen Export marketing International business enterprises Marketing |
| topic_facet | Multinationales Unternehmen Export marketing International business enterprises Marketing |
| work_keys_str_mv | AT demangeotcatherine multiculturalmarketplaces AT broderickamanda multiculturalmarketplaces AT craigcsamuel multiculturalmarketplaces |