Selling to the Masses: Retailing in Russia, 1880-1930
Marjorie L. Hilton presents a captivating history of consumer culture in Russia from the 1880s to the early 1930s. She highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsari...
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Pittsburgh PA
University of Pittsburgh Press
2012
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Schriftenreihe: | Pitt Russian East European
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Schlagworte: | |
Zusammenfassung: | Marjorie L. Hilton presents a captivating history of consumer culture in Russia from the 1880s to the early 1930s. She highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism. Beginning in the late nineteenth century, Russia witnessed a rise in mass production, consumer goods, advertising, and new retail venues such as arcades and department stores. These mirrored similar developments in other European countries and reflected a growing quest for leisure activities, luxuries, and a modern lifestyle. As Hilton reveals, retail commerce played a major role in developing Russian public culture-it affected celebrations of religious holidays, engaged diverse groups of individuals, defined behaviors and rituals of city life, inspired new interpretations of masculinity and femininity, and became a visible symbol of state influence and provision. Through monarchies, revolution, civil war, and monumental changes in the political sphere, Russia's distinctive culture of consumption was contested and recreated. Leaders of all stripes continued to look to the "commerce of exchange" as a key element in appealing to the masses, garnering political support, and promoting a modern nation. Hilton follows the evolution of retailing and retailers alike, from crude outdoor stalls to elite establishments; through the competition of private versus state-run stores during the NEP; and finally to a system of total state control, indifferent workers, rationing, and shortages under a consolidating Stalinist state |
Beschreibung: | Description based on publisher supplied metadata and other sources |
Beschreibung: | 1 online resource (352 pages) |
ISBN: | 9780822977483 9780822961673 |
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Datensatz im Suchindex
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any_adam_object | |
author | Hilton, Marjorie L. 1961- |
author_GND | (DE-588)1089794312 |
author_facet | Hilton, Marjorie L. 1961- |
author_role | aut |
author_sort | Hilton, Marjorie L. 1961- |
author_variant | m l h ml mlh |
building | Verbundindex |
bvnumber | BV044050807 |
collection | ZDB-30-PAD ZDB-30-PBE |
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dewey-ones | 381 - Commerce (Trade) |
dewey-raw | 381/.1094709041 |
dewey-search | 381/.1094709041 |
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discipline | Wirtschaftswissenschaften |
era | Geschichte 1900-2000 Geschichte 1800-1900 Geschichte 1880-1935 gnd |
era_facet | Geschichte 1900-2000 Geschichte 1800-1900 Geschichte 1880-1935 |
format | Electronic eBook |
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spelling | Hilton, Marjorie L. 1961- Verfasser (DE-588)1089794312 aut Selling to the Masses Retailing in Russia, 1880-1930 Pittsburgh PA University of Pittsburgh Press 2012 © 2012 1 online resource (352 pages) txt rdacontent c rdamedia cr rdacarrier Pitt Russian East European Description based on publisher supplied metadata and other sources Marjorie L. Hilton presents a captivating history of consumer culture in Russia from the 1880s to the early 1930s. She highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism. Beginning in the late nineteenth century, Russia witnessed a rise in mass production, consumer goods, advertising, and new retail venues such as arcades and department stores. These mirrored similar developments in other European countries and reflected a growing quest for leisure activities, luxuries, and a modern lifestyle. As Hilton reveals, retail commerce played a major role in developing Russian public culture-it affected celebrations of religious holidays, engaged diverse groups of individuals, defined behaviors and rituals of city life, inspired new interpretations of masculinity and femininity, and became a visible symbol of state influence and provision. Through monarchies, revolution, civil war, and monumental changes in the political sphere, Russia's distinctive culture of consumption was contested and recreated. Leaders of all stripes continued to look to the "commerce of exchange" as a key element in appealing to the masses, garnering political support, and promoting a modern nation. Hilton follows the evolution of retailing and retailers alike, from crude outdoor stalls to elite establishments; through the competition of private versus state-run stores during the NEP; and finally to a system of total state control, indifferent workers, rationing, and shortages under a consolidating Stalinist state Geschichte 1900-2000 Geschichte 1800-1900 Geschichte 1880-1935 gnd rswk-swf Geschichte Consumption (Economics) -- Russia (Federation) -- Moscow -- History -- 19th century Consumption (Economics) -- Russia (Federation) -- Moscow -- History -- 20th century Consumption (Economics) -- Soviet Union Retail trade -- Russia (Federation) -- Moscow -- History -- 19th century Retail trade -- Russia (Federation) -- Moscow -- History -- 20th century Retail trade -- Soviet Union Shopping -- Russia (Federation) -- Moscow -- History -- 19th century Shopping -- Russia (Federation) -- Moscow -- History -- 20th century Konsumgesellschaft (DE-588)4165119-4 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf Sowjetunion Russland (DE-588)4076899-5 gnd rswk-swf Sowjetunion (DE-588)4077548-3 gnd rswk-swf Russland (DE-588)4076899-5 g Sowjetunion (DE-588)4077548-3 g Einzelhandel (DE-588)4127747-8 s Konsumgesellschaft (DE-588)4165119-4 s Geschichte 1880-1935 z 1\p DE-604 Erscheint auch als Druck-Ausgabe Hilton, Marjorie L . Selling to the Masses : Retailing in Russia, 1880–1930 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Hilton, Marjorie L. 1961- Selling to the Masses Retailing in Russia, 1880-1930 Geschichte Consumption (Economics) -- Russia (Federation) -- Moscow -- History -- 19th century Consumption (Economics) -- Russia (Federation) -- Moscow -- History -- 20th century Consumption (Economics) -- Soviet Union Retail trade -- Russia (Federation) -- Moscow -- History -- 19th century Retail trade -- Russia (Federation) -- Moscow -- History -- 20th century Retail trade -- Soviet Union Shopping -- Russia (Federation) -- Moscow -- History -- 19th century Shopping -- Russia (Federation) -- Moscow -- History -- 20th century Konsumgesellschaft (DE-588)4165119-4 gnd Einzelhandel (DE-588)4127747-8 gnd |
subject_GND | (DE-588)4165119-4 (DE-588)4127747-8 (DE-588)4076899-5 (DE-588)4077548-3 |
title | Selling to the Masses Retailing in Russia, 1880-1930 |
title_auth | Selling to the Masses Retailing in Russia, 1880-1930 |
title_exact_search | Selling to the Masses Retailing in Russia, 1880-1930 |
title_full | Selling to the Masses Retailing in Russia, 1880-1930 |
title_fullStr | Selling to the Masses Retailing in Russia, 1880-1930 |
title_full_unstemmed | Selling to the Masses Retailing in Russia, 1880-1930 |
title_short | Selling to the Masses |
title_sort | selling to the masses retailing in russia 1880 1930 |
title_sub | Retailing in Russia, 1880-1930 |
topic | Geschichte Consumption (Economics) -- Russia (Federation) -- Moscow -- History -- 19th century Consumption (Economics) -- Russia (Federation) -- Moscow -- History -- 20th century Consumption (Economics) -- Soviet Union Retail trade -- Russia (Federation) -- Moscow -- History -- 19th century Retail trade -- Russia (Federation) -- Moscow -- History -- 20th century Retail trade -- Soviet Union Shopping -- Russia (Federation) -- Moscow -- History -- 19th century Shopping -- Russia (Federation) -- Moscow -- History -- 20th century Konsumgesellschaft (DE-588)4165119-4 gnd Einzelhandel (DE-588)4127747-8 gnd |
topic_facet | Geschichte Consumption (Economics) -- Russia (Federation) -- Moscow -- History -- 19th century Consumption (Economics) -- Russia (Federation) -- Moscow -- History -- 20th century Consumption (Economics) -- Soviet Union Retail trade -- Russia (Federation) -- Moscow -- History -- 19th century Retail trade -- Russia (Federation) -- Moscow -- History -- 20th century Retail trade -- Soviet Union Shopping -- Russia (Federation) -- Moscow -- History -- 19th century Shopping -- Russia (Federation) -- Moscow -- History -- 20th century Konsumgesellschaft Einzelhandel Sowjetunion Russland |
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