Sensory marketing: theoretical and empirical grounds
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2015
|
| Ausgabe: | First edition |
| Schriftenreihe: | Routledge interpretive marketing research series
21 |
| Schlagworte: | |
| Online-Zugang: | TUM01 UBG01 URL des Erstveröffentlichers |
| Beschreibung: | Print version record |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781317427858 1317427858 |
| DOI: | 10.4324/9781315690681 |
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| 505 | 8 | |a Preface -- History of consumer marketing -- The marketing dynamics -- Sensory marketing -- The brain and the five senses -- The sense of sight -- The sense of sound -- The sense of smell -- The sense of touch -- The sense of taste -- Multi-sensory brand experience -- Sensory marketing in the future -- Index | |
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| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Senses and sensation |2 fast | |
| 650 | 4 | |a Wirtschaft | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Hultén, Bertil |
| author_facet | Hultén, Bertil |
| author_role | aut |
| author_sort | Hultén, Bertil |
| author_variant | b h bh |
| building | Verbundindex |
| bvnumber | BV044026823 |
| classification_rvk | QP 600 QP 631 |
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| contents | Preface -- History of consumer marketing -- The marketing dynamics -- Sensory marketing -- The brain and the five senses -- The sense of sight -- The sense of sound -- The sense of smell -- The sense of touch -- The sense of taste -- Multi-sensory brand experience -- Sensory marketing in the future -- Index |
| ctrlnum | (ZDB-4-NLEBK)ocn923734390 (OCoLC)923734390 (DE-599)BVBBV044026823 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9781315690681 |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV044026823 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:41:33Z |
| institution | BVB |
| isbn | 9781317427858 1317427858 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029434186 |
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| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge interpretive marketing research series |
| series2 | Routledge interpretive marketing research series |
| spelling | Hultén, Bertil Verfasser aut Sensory marketing theoretical and empirical grounds Bertil Hulten First edition New York Routledge 2015 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Routledge interpretive marketing research series 21 Print version record Preface -- History of consumer marketing -- The marketing dynamics -- Sensory marketing -- The brain and the five senses -- The sense of sight -- The sense of sound -- The sense of smell -- The sense of touch -- The sense of taste -- Multi-sensory brand experience -- Sensory marketing in the future -- Index BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Marketing fast Senses and sensation fast Wirtschaft Marketing Consumer behavior Senses and sensation Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Wahrnehmung (DE-588)4064317-7 gnd rswk-swf Sensorik Neurophysiologie (DE-588)4194931-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Wahrnehmung (DE-588)4064317-7 s Sensorik Neurophysiologie (DE-588)4194931-6 s Werbepsychologie (DE-588)4140889-5 s DE-604 Erscheint auch als Druck-Ausgabe 978-1-138-91462-9 Routledge interpretive marketing research series 21 (DE-604)BV041411679 21 https://doi.org/10.4324/9781315690681 Verlag URL des Erstveröffentlichers |
| spellingShingle | Hultén, Bertil Sensory marketing theoretical and empirical grounds Routledge interpretive marketing research series Preface -- History of consumer marketing -- The marketing dynamics -- Sensory marketing -- The brain and the five senses -- The sense of sight -- The sense of sound -- The sense of smell -- The sense of touch -- The sense of taste -- Multi-sensory brand experience -- Sensory marketing in the future -- Index BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Marketing fast Senses and sensation fast Wirtschaft Marketing Consumer behavior Senses and sensation Werbepsychologie (DE-588)4140889-5 gnd Wahrnehmung (DE-588)4064317-7 gnd Sensorik Neurophysiologie (DE-588)4194931-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4140889-5 (DE-588)4064317-7 (DE-588)4194931-6 (DE-588)4062644-1 (DE-588)4037589-4 |
| title | Sensory marketing theoretical and empirical grounds |
| title_auth | Sensory marketing theoretical and empirical grounds |
| title_exact_search | Sensory marketing theoretical and empirical grounds |
| title_full | Sensory marketing theoretical and empirical grounds Bertil Hulten |
| title_fullStr | Sensory marketing theoretical and empirical grounds Bertil Hulten |
| title_full_unstemmed | Sensory marketing theoretical and empirical grounds Bertil Hulten |
| title_short | Sensory marketing |
| title_sort | sensory marketing theoretical and empirical grounds |
| title_sub | theoretical and empirical grounds |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Marketing fast Senses and sensation fast Wirtschaft Marketing Consumer behavior Senses and sensation Werbepsychologie (DE-588)4140889-5 gnd Wahrnehmung (DE-588)4064317-7 gnd Sensorik Neurophysiologie (DE-588)4194931-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Marketing Senses and sensation Wirtschaft Marketing Consumer behavior Senses and sensation Werbepsychologie Wahrnehmung Sensorik Neurophysiologie Verbraucherverhalten |
| url | https://doi.org/10.4324/9781315690681 |
| volume_link | (DE-604)BV041411679 |
| work_keys_str_mv | AT hultenbertil sensorymarketingtheoreticalandempiricalgrounds |