Effectual entrepreneurship:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York
Routledge, Taylor & Francis Group
2017
|
| Edition: | Second edition |
| Subjects: | |
| Online Access: | DE-91 Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource Illustrationen, Diagramme, Karten |
| ISBN: | 9781315684826 9781317410324 |
Staff View
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| 245 | 1 | 0 | |a Effectual entrepreneurship |c Stuart Read, Saras Sarasvathy, Nick Dew and Robert Wiltbank |
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Record in the Search Index
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| adam_text |
Titel: Effectual entrepreneurship
Autor: Read, Stuart
Jahr: 2017
Acknowledgments
Introduction: The science of entrepreneurship
How to use this book
vii
ix
xi
PART 1
What we know about entrepreneurs and
entrepreneurship 1
1 Roadmaps, myths, and the Bahamas 2
2 Good ideas are everywhere 11
3 Most ventures require little startup capital 20
4 Fail cheap and learn quickly 29
5 The plunge doesn't have to be a plunge at all 45
PART II
How (expert) entrepreneurs think 57
6 Prediction, risk, and uncertainty 58
7 Opportunities are created as well as discovered 72
8 Managing uncertainty through control 82
9 The effectual logic of expert entrepreneurs 95
PART III
The nuts and bolts of venturing:
Effectuation in action 109
10 The bird-in-hand principle: Start with what you have 110
11 Transforming means into something valuable 124
12 The affordable loss principle: Risk little, fail cheap 136
13 Using slack for bootstrap financing 149
14 The crazy quilt principle: Form partnerships 158
15 Asking potential partners to make commitments 167
16 The lemonade principle: Leverage surprise 180
17 Putting it together: The effectuation process 194
PART IV
I am an entrepreneur now: How far can I go? 201
18 Ownership, equity, and control: Manage stakeholders 203
19 Business plans and business models 221
20 The venture grows up: Create an entrepreneurial culture 237
PART V
Applications of effectuation 251
21 Brand as venture identity: Marketing you 252
22 Technology 265
23 Entrepreneurship as a technology for social change 277
Conclusion 289
Directory of "Practically Speaking" sections by topic 291
Image acknowledgments 295
Bibliography 297
Index 304 |
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| spelling | Read, Stuart Verfasser (DE-588)1020740442 aut Effectual entrepreneurship Stuart Read, Saras Sarasvathy, Nick Dew and Robert Wiltbank Second edition London ; New York Routledge, Taylor & Francis Group 2017 1 Online-Ressource Illustrationen, Diagramme, Karten txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 s DE-604 Sarasvathy, Saras D. 1959- Verfasser (DE-588)139052135 aut Dew, Nick Verfasser aut Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-92377-5 Erscheint auch als Druck-Ausgabe, Paperback 978-1-138-92378-2 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029428465&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4078599-3 |
| title | Effectual entrepreneurship |
| title_auth | Effectual entrepreneurship |
| title_exact_search | Effectual entrepreneurship |
| title_full | Effectual entrepreneurship Stuart Read, Saras Sarasvathy, Nick Dew and Robert Wiltbank |
| title_fullStr | Effectual entrepreneurship Stuart Read, Saras Sarasvathy, Nick Dew and Robert Wiltbank |
| title_full_unstemmed | Effectual entrepreneurship Stuart Read, Saras Sarasvathy, Nick Dew and Robert Wiltbank |
| title_short | Effectual entrepreneurship |
| title_sort | effectual entrepreneurship |
| topic | Unternehmensgründung (DE-588)4078599-3 gnd |
| topic_facet | Unternehmensgründung |
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