Effectual entrepreneurship:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2017
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | DE-91 Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource Illustrationen, Diagramme, Karten |
| ISBN: | 9781315684826 9781317410324 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1810723859403374592 |
|---|---|
| adam_text |
Titel: Effectual entrepreneurship
Autor: Read, Stuart
Jahr: 2017
Acknowledgments
Introduction: The science of entrepreneurship
How to use this book
vii
ix
xi
PART 1
What we know about entrepreneurs and
entrepreneurship 1
1 Roadmaps, myths, and the Bahamas 2
2 Good ideas are everywhere 11
3 Most ventures require little startup capital 20
4 Fail cheap and learn quickly 29
5 The plunge doesn't have to be a plunge at all 45
PART II
How (expert) entrepreneurs think 57
6 Prediction, risk, and uncertainty 58
7 Opportunities are created as well as discovered 72
8 Managing uncertainty through control 82
9 The effectual logic of expert entrepreneurs 95
PART III
The nuts and bolts of venturing:
Effectuation in action 109
10 The bird-in-hand principle: Start with what you have 110
11 Transforming means into something valuable 124
12 The affordable loss principle: Risk little, fail cheap 136
13 Using slack for bootstrap financing 149
14 The crazy quilt principle: Form partnerships 158
15 Asking potential partners to make commitments 167
16 The lemonade principle: Leverage surprise 180
17 Putting it together: The effectuation process 194
PART IV
I am an entrepreneur now: How far can I go? 201
18 Ownership, equity, and control: Manage stakeholders 203
19 Business plans and business models 221
20 The venture grows up: Create an entrepreneurial culture 237
PART V
Applications of effectuation 251
21 Brand as venture identity: Marketing you 252
22 Technology 265
23 Entrepreneurship as a technology for social change 277
Conclusion 289
Directory of "Practically Speaking" sections by topic 291
Image acknowledgments 295
Bibliography 297
Index 304 |
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| title | Effectual entrepreneurship |
| title_auth | Effectual entrepreneurship |
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