Sexy little numbers how to grow your business using the data you already have - Maex, Dimitri; Brown, Paul B. 1954- (Crown Business, 2012)
Includes index. - How this book will help you grow your business -- Targeting : who should you talk to? -- Discover : what should you talk to customers about? -- Locate : how do you find them? -- Budget : how much do you spend? -- Yardsticks : how do you measure what works and doesn't? -- Optimize : how do you do more of what works and less of what doesn't? -- The future