Universal UX design: building multicultural user experience
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; Boston ; Heidelberg ; London ; New York ; Oxford ; Paris ; San Diego ; San Francisco ; Singapore ; Sydney ; Tokyo
Morgan Kaufmann
[2017]
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Physical Description: | xii, 230 Seiten Illustrationen |
| ISBN: | 9780128024072 |
Staff View
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Contents
ABOUT THE AUTHOR.ix
INTRODUCTION.xi
PART I • Grey Matter
CHAPTER 1 Are You Experienced?.3
CHAPTER 2 The Universal Totem Pole.27
CHAPTER 3 Across the Dashboard.49
PART II • Magnum Impulse
CHAPTER 4 Worlds Within Worlds.75
CHAPTER 5 Mental Manifests.95
PART III • About Face
CHAPTER 6 Cutting Copy.131
CHAPTER 7 Global Designs.141
CHAPTER 8 A Thousand Pictures.181
CONCLUSION: SPIRITS IN A DIGITAL WORLD.213
REFERENCES.215
INDEX.227
Universal UX Design
Building Multicultural User Experience
ALBERTO FERREIRA
Is there room for culture in an increasingly homogeneous digital experience? Should designers design for
difference or the intangible “average”? How do markets differ in habits and expectations -- and how do we
incorporate these concerns effectively and productively in UX work? What makes a user “tick" and how does
it differ across markets?
These are just some of the questions approached by this book.
Sporting hands-on examples, Universal UX Design: Building Multicultural User Experience incorporates insights
from the latest ethnographic research and market research data, and blends them with
key contemporary psychological and neurocognitive studies.
From Bali to South Africa, know what to expect in terms of user behavior, and optimize your design and
communication strategies effectively for local markets. A transdisciplinary approach to service design requires
a deep understanding the online and offline behaviour of users worldwide. This practical work shows readers
how to adapt a multi-channel global strategy to international concerns and develop a uniquely branded, yet
locally appealing, end product.
Demystifying the psychological and demographic factors associated with culture, this book reviews the
essentials of user behaviour and digital experience worldwide, as well as how different cultural biases
and expectations can affect UX design process and deliverables.
Alberto Ferreira is a UX consultant and researcher with extensive experience in service design and interaction
psychology for large clients like Sony and BBC. He has been at the forefront of globalization intelligence
development, aiding the development of software and service products with userbases exceeding 10 million
users. Along with his work on UX and HCI, he has also worked extensively both as a product and project
manager in Agile environments. He has a M.A. in Cultural Studies and a PhD in Computer Science, and writes
extensively on topics from anthropological aesthetics to emotional mapping. |
| any_adam_object | 1 |
| author | Ferreira, Alberto |
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| discipline | Informatik |
| format | Book |
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| indexdate | 2024-10-30T09:02:26Z |
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| isbn | 9780128024072 |
| language | English |
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| publisher | Morgan Kaufmann |
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| spelling | Ferreira, Alberto Verfasser aut Universal UX design building multicultural user experience Alberto Ferreira Amsterdam ; Boston ; Heidelberg ; London ; New York ; Oxford ; Paris ; San Diego ; San Francisco ; Singapore ; Sydney ; Tokyo Morgan Kaufmann [2017] © 2017 xii, 230 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Benutzerführung (DE-588)4120995-3 gnd rswk-swf Webdesign (DE-588)1041632088 gnd rswk-swf Mensch-Maschine-Schnittstelle (DE-588)4720440-0 gnd rswk-swf Benutzerfreundlichkeit (DE-588)4005541-3 gnd rswk-swf Mensch-Maschine-Schnittstelle (DE-588)4720440-0 s Webdesign (DE-588)1041632088 s Benutzerfreundlichkeit (DE-588)4005541-3 s Benutzerführung (DE-588)4120995-3 s DE-604 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029418506&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029418506&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title | Universal UX design building multicultural user experience |
| title_auth | Universal UX design building multicultural user experience |
| title_exact_search | Universal UX design building multicultural user experience |
| title_full | Universal UX design building multicultural user experience Alberto Ferreira |
| title_fullStr | Universal UX design building multicultural user experience Alberto Ferreira |
| title_full_unstemmed | Universal UX design building multicultural user experience Alberto Ferreira |
| title_short | Universal UX design |
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| title_sub | building multicultural user experience |
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