Measuring electronic Word-of-Mouth effectiveness: developing and applying the eWOM trust scale
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Wiesbaden
Springer Gabler
[2017]
|
| Subjects: | |
| Online Access: | http://www.springer.com/ Inhaltstext Inhaltsverzeichnis |
| Physical Description: | XVIII, 375 Seiten Diagramme 21 cm x 14.8 cm, 0 g |
| ISBN: | 9783658158880 3658158883 |
Staff View
MARC
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| 245 | 1 | 0 | |a Measuring electronic Word-of-Mouth effectiveness |b developing and applying the eWOM trust scale |c Wolfgang Weitzl |
| 264 | 1 | |a Wiesbaden |b Springer Gabler |c [2017] | |
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| 653 | |a Reliabilty | ||
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Record in the Search Index
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|---|---|
| adam_text |
TABLE OF CONTENTS
ACKNOWLEDGEMENTS.
V
ABSTRACT.VII
TABLE OF
CONTENTS.IX
LIST OF
TABLES.XIII
LIST OF
FIGURES.XV
ACRONYMS AND
ABBREVIATIONS.XVII
CHAPTER 1 - INTRODUCTION TO THE
RESEARCH.1
GENERAL INTRODUCTION
.
1
OBJECTIVES OF THE
RESEARCH.11
THEORETICAL
IMPORTANCE.12
PRACTICAL
IMPORTANCE.14
ORGANIZATION OF THE
THESIS.16
CHAPTER 2 - REVIEW OF LITERATURE AND THEORETICAL
BACKGROUND.19
THE ROLE OF
TRUST.19
THE CONCEPT OF TRUST
.
23
OVERVIEW.23
THE DISCIPLINES' CONCEPTUALIZATIONS AND MEASUREMENT OF
TRUST.32
THE PHILOSOPHERS'
PERSPECTIVE.32
THE PERSONALITY PSYCHOLOGISTS'
PERSPECTIVE.33
THE SOCIOLOGISTS'
PERSPECTIVE.40
THE SOCIAL PSYCHOLOGISTS' AND ORGANIZATIONAL RESEARCHERS'
PERSPECTIVE.48
ECONOMIC, BUSINESS AND MARKETING
PERSPECTIVES.56
TOWARDS AN INTEGRATED VIEW OF TRUST
COMPONENTS.68
COMPONENTS OF
TRUST.
68
TRUSTING
BELIEFS.77
TRUSTING
ATTITUDES.86
TRUSTING
INTENTIONS.87
RISK-TAKING
BEHAVIOUR.89
CONDITIONS OF
TRUST.90
CONCLUSIONS.92
CHAPTER 3 - CONCEPTUALIZATION OF THE CONSTRUCT, RESEARCH QUESTIONS AND
HYPOTHESES
.
95
EVIDENCE FOR GENERALIZED EWOM
TRUST.95
CONCEPTUALIZING TRUST IN
EWOM.99
CONSTRUCT DEFINITION AND
DOMAIN.99
CONSTRUCT
COMPOSITION.103
TYPES OF EWOM TRUST
.
104
DIMENSIONS OF EWOM
TRUST.
107
ELEMENTS OF EWOM
TRUST.
EWOM TRUST AND SIMILAR CONCEPTS
.
EWOM
DISTRUST.
EWOM SCEPTICISM
.
CREDIBILITY.
ATTITUDE TOWARDS REVIEWS IN
GENERAL.
OTHER
CONSTRUCTS.
DEFINITION SUMMARIZED
.
RESEARCH QUESTIONS AND HYPOTHESES
.
CONSTRUCT IDENTIFICATION AND
DIMENSIONALITY.
VALIDITY.
CRITERION-RELATED
VALIDITY.
NOMOLOGICAL VALIDITY: A SOCIAL SHOPPING-TRUST FRAMEWORK
.
EWOM TRUST
ANTECEDENTS.
EWOM TRUST
CORRELATES.
EWOM TRUST
CONSEQUENCES.
RELIABILITY AND
GENERALIZABILITY.
MEASURE
APPLICATION.
CHAPTER 4 - RESEARCH
METHODS.
IDENTIFICATION
STAGE.
SPECIFICATION OF CONTENT DOMAIN, CONSTRUCT DEFINITION AND DIMENSIONALITY
GENERATING AND JUDGING
ITEMS.
EXPERT INTERVIEWS (STUDY
1).
CONSUMER INTERVIEWS (STUDY 2)
.
RELIABILITY
STAGE.
RESEARCH INSTRUMENT
.
SAMPLE DESCRIPTION AND DATA COLLECTION
PROCEDURE.
VALIDITY
STAGE.
MAIN VALIDATION STUDY (STUDY 4)
.
RESEARCH INSTRUMENT
QUESTIONNAIRE
PRETEST.
SAMPLING FRAME AND DATA
COLLECTION.
RETURN
RATE.
SAMPLE
DESCRIPTION.
SUPPLEMENTAL RELIABILITY, VALIDITY AND GENERALIZABILITY STUDIES (STUDY
5)
APPLICATION
STAGE.
CHAPTER 5 - RESEARCH
RESULTS.
ASSESSMENT OF CONSTRUCT DIMENSIONALITY AND CONSISTENCY
.
RESULTS RELIABILITY
STAGE.
EXPLORATORY FACTOR ANALYSIS
.
,
111
,
112
,
112
114
115
,
121
.
122
123
124
125
125
126
129
134
151
152
153
160
163
165
165
175
177
178
181
183
184
186
187
187
201
201
202
202
205
205
209
209
210
211
CONFIRMATORY FACTOR
ANALYSIS.218
RESULTS VALIDITY
STAGE.234
EXPLORATORY FACTOR
ANALYSIS.234
CONFIRMATORY FACTOR
ANALYSIS.236
RESULTS VALIDITY STAGE (MODIFIED
MODEL).245
MODEL
GOODNESS-OF-FIT.245
RELIABILITY.246
CONVERGENT
VALIDITY.247
DISCRIMINANT
VALIDITY.249
IMPLICATIONS FOR CONSTRUCT'S STRUCTURE AND CONTENT
.
251
SUPPLEMENTAL VALIDITY
ASSESSMENTS.256
CONCURRENT
VALIDITY.256
CONVERGENT VALIDITY AND DISCRIMINANT
VALIDITY.256
KNOWN-GROUP VALIDITY
.
.266
PREDICTIVE AND POSTDICTIVE
VALIDITY.267
HOMOLOGICAL
VALIDITY.270
SOCIAL DESIRABILITY
BIAS.273
SUPPLEMENTAL RELIABILITY AND GENERALIZABILITY
ASSESSMENTS.274
TEST-RETEST
RELIABILITY.274
GENERAL IZABILITY TO DIFFERENT ONLINE
SOURCES.274
GENERAL IZABILITY TO INDIVIDUAL CUSTOMER
REVIEWS.279
GENERAL IZABILITY TO DIFFERENT LANGUAGES AND
CULTURES.
281
SCALE FINALIZATION AND DEVELOPMENT OF
NORMS.287
SCALE APPLICATION: SEGMENTING ONLINE
CONSUMERS.289
SEGMENTING CONSUMERS ON EWOM/ONLINE AD
TRUST.
289
PROFILING THE
SEGMENTS.290
CHAPTER 6 - DISCUSSION, IMPLICATIONS AND FUTURE
RESEARCH.299
SUMMARY OF
RESEARCH.299
CONCLUSIONS AND DISCUSSION OF MAJOR
FINDINGS.307
THE FIVE SUB-DIMENSIONS OF EWOM
TRUST. 308
THE THREE ELEMENTS OF EWOM
TRUST.310
THE CHARACTERISTICS OF EWOM
TRUSTERS.
312
PROFILING RECIPIENTS OF ONLINE MARKET
COMMUNICATIONS.313
CONTRIBUTION AND
IMPLICATIONS.
316
LIMITATIONS AND DIRECTIONS OF FUTURE
RESEARCH.320
REFERENCES.325
APPENDICES.375 |
| any_adam_object | 1 |
| author | Weitzl, Wolfgang |
| author_GND | (DE-588)1124160787 |
| author_facet | Weitzl, Wolfgang |
| author_role | aut |
| author_sort | Weitzl, Wolfgang |
| author_variant | w w ww |
| building | Verbundindex |
| bvnumber | BV043993594 |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)973554901 (DE-599)DNB1113776986 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| publisher | Springer Gabler |
| record_format | marc |
| spelling | Weitzl, Wolfgang (DE-588)1124160787 aut Measuring electronic Word-of-Mouth effectiveness developing and applying the eWOM trust scale Wolfgang Weitzl Wiesbaden Springer Gabler [2017] © 2017 XVIII, 375 Seiten Diagramme 21 cm x 14.8 cm, 0 g txt rdacontent n rdamedia nc rdacarrier Dissertation University of Vienna 2014 Online-Marketing (DE-588)7706419-7 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Produktempfehlung (DE-588)4126361-3 gnd rswk-swf Computerunterstützte Kommunikation (DE-588)4535905-2 gnd rswk-swf Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Vertrauen (DE-588)4063290-8 gnd rswk-swf KJS Generalizability Online Information Recipients Reliabilty Trust Validity (DE-588)4113937-9 Hochschulschrift gnd-content Mund-zu-Mund-Werbung (DE-588)4509885-2 s Soziale Software (DE-588)7550143-0 s Vertrauen (DE-588)4063290-8 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Computerunterstützte Kommunikation (DE-588)4535905-2 s Produktempfehlung (DE-588)4126361-3 s Online-Marketing (DE-588)7706419-7 s 1\p DE-604 Springer Fachmedien Wiesbaden (DE-588)1043386068 pbl Erscheint auch als 978-3-658-15889-7 Online-Ausgabe http://www.springer.com/ Verlag X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=07cac57d0f6348048930541b56f44516&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029401748&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Weitzl, Wolfgang Measuring electronic Word-of-Mouth effectiveness developing and applying the eWOM trust scale Online-Marketing (DE-588)7706419-7 gnd Soziale Software (DE-588)7550143-0 gnd Produktempfehlung (DE-588)4126361-3 gnd Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Vertrauen (DE-588)4063290-8 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)7550143-0 (DE-588)4126361-3 (DE-588)4535905-2 (DE-588)4509885-2 (DE-588)4062644-1 (DE-588)4063290-8 (DE-588)4113937-9 |
| title | Measuring electronic Word-of-Mouth effectiveness developing and applying the eWOM trust scale |
| title_auth | Measuring electronic Word-of-Mouth effectiveness developing and applying the eWOM trust scale |
| title_exact_search | Measuring electronic Word-of-Mouth effectiveness developing and applying the eWOM trust scale |
| title_full | Measuring electronic Word-of-Mouth effectiveness developing and applying the eWOM trust scale Wolfgang Weitzl |
| title_fullStr | Measuring electronic Word-of-Mouth effectiveness developing and applying the eWOM trust scale Wolfgang Weitzl |
| title_full_unstemmed | Measuring electronic Word-of-Mouth effectiveness developing and applying the eWOM trust scale Wolfgang Weitzl |
| title_short | Measuring electronic Word-of-Mouth effectiveness |
| title_sort | measuring electronic word of mouth effectiveness developing and applying the ewom trust scale |
| title_sub | developing and applying the eWOM trust scale |
| topic | Online-Marketing (DE-588)7706419-7 gnd Soziale Software (DE-588)7550143-0 gnd Produktempfehlung (DE-588)4126361-3 gnd Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Vertrauen (DE-588)4063290-8 gnd |
| topic_facet | Online-Marketing Soziale Software Produktempfehlung Computerunterstützte Kommunikation Mund-zu-Mund-Werbung Verbraucherverhalten Vertrauen Hochschulschrift |
| url | http://www.springer.com/ http://deposit.dnb.de/cgi-bin/dokserv?id=07cac57d0f6348048930541b56f44516&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029401748&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT weitzlwolfgang measuringelectronicwordofmoutheffectivenessdevelopingandapplyingtheewomtrustscale AT springerfachmedienwiesbaden measuringelectronicwordofmoutheffectivenessdevelopingandapplyingtheewomtrustscale |