APA (7th ed.) Citation

Weitzl, W. (2017). Measuring electronic Word-of-Mouth effectiveness: Developing and applying the eWOM trust scale. Springer Gabler.

Chicago Style (17th ed.) Citation

Weitzl, Wolfgang. Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the EWOM Trust Scale. Wiesbaden: Springer Gabler, 2017.

MLA (9th ed.) Citation

Weitzl, Wolfgang. Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the EWOM Trust Scale. Springer Gabler, 2017.