Media, culture and society: an introduction
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne
Sage
2017
|
| Ausgabe: | 2nd edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xi, 326 Seiten Illustrationen |
| ISBN: | 9781473902350 9781473902367 |
Internformat
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Datensatz im Suchindex
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| adam_text | List ofIllustrations About the Author Acknowledgements 1 Introduction Introduction Media, Culture, Society Starting Points: Shaping, Mirroring and Representing The Communications Process Transmitters, Receivers and Noise Who Says What in Which Channel to Whom With What Effect? Linear and One-Dimensional Elements of Media in Socio-Cultural Context Media, Power and Control Media, Identity and Culture Making Connections PART ONE: ELEMENTS OF MEDIA 2 Media Technologies Introduction Classic Medium Theories McLuhan: The Medium is the Message Kill Your Television Technological Determinism Hot, Cool or Both? Generalisation and Reification Technologies and Social Contexts Capacities and Constraints xii xiii xiv 1 2 2 4 6 6 7 7 9 11 11 12 15 17 18 18 18 20 22 23 24 24 26
VI Media, Culture and Society Into the Digital Age Convergence Interactivity Diversification Mobility The Internet as Solution to or Cause of Social Ills Democracy and Freedom? Isolation and Superficiality Digital Technologies in Context Conclusion 3 Media Industry Introduction Media Organisations Commercial Ownership Concentration of Ownership = Concentration of Ideas? The Bottom Line: Sources of Revenue Advertising Revenue Direct User Payment Payments Between Media Companies Maximising Audiences The Role of Sponsors Governments and Regulation Access Restrictions Ownership Restrictions Content Regulation Deregulation Regulation to Support Industry: Copyright Conclusion: Economic Determinism? 4 Media Content Introduction Media Texts as Arrangements of Signs Signs as Arbitrary? Levels of Meaning Signs as Relational Uncovering Mythology Limitations of Semiology Narrative, Genre and Discourse Analysis Narrative Analysis Genre Analysis Discourse Analysis 27 27 28 29 29 30 30 30 31 34 J/ 38 38 39 42 43 43 44 44 45 46 48 48 49 49 50 51 52 57 58 58 59 60 61 63 64 65 65 66 67
Contents From Quality to Quantity: Content Analysis Objective, Systematic and Quantitative’ Categories and Coding Population and Sample Case Study: Gerbner and Television Violence Limitations of Content Analysis Conclusion: Putting Texts into Context 5 Media Users Introduction US Empirical Traditions of Audience Research Effects Research Limited Effects and Two-Step Flow Uses and Gratifications Functionalist and Complacent? Cultural Studies: Dominant and Oppositional Readings and Beyond Encoding, Decoding and Preferred Meanings Social Context and Differential Readings Audiences as Producers of Meaning Ethnographies of Audiences, Fans and Users Digital Participatory Culture? An Audience Continuum Conclusion: An Uncritical Celebration? PART TWO: MEDIA, POWER AND CONTROL 6 Media as Manipulation? Marxism and Ideology Introduction Marxism and Ideology: Basics The Culture Industry as Mass Deception Unsupported Elitism? Ideological Meanings Beyond Marx’s Materialism Case Study: Consumerist Myths Political Economy and Ideology Manufacturing Consent Cultural Imperialism as Globalisation of Ideology Arguments and Criticisms Political Economic versus Cultural Approaches Complex Communication Flows and Consumer Resistance Conclusion: Avoiding Easy Dismissals 68 69 69 70 71 72 73 77 78 78 78 81 82 83 85 85 86 87 88 89 90 91 97 99 100 100 101 103 105 105 106 108 109 110 112 112 113 114 vii
viii Media, Culture and Society 7 The Construction of News Introduction Selection, Gate-Keeping and Agenda Setting News Values Out of Date? Case Study: Major Terrorist Attack Stories Constructing Stories Differences Between Outlets Medium Style and Market Position Political Stance Similarities: Back to Bias and Ideology? Class Bias Institutional Bias The Powerful Influencing the Powerfiil Infotainment and the persuit of clicks Conclusion: Signs of Hope? 8 Public Service or Personal Entertainment? Controlling Media Orientation Introduction Public Service Broadcasting Reith and the BBC Contrasting PSB Arrangements Developing PSB Principles Enabling or Imposing? Censorship: Preventing Harm and Offence Avoiding Offence Pornography Violence Preventing Harm or Inhibiting Freedom? Commercial Competition and Consumer Choice Neo-Liberal Approaches US Broadcasting: A Free Market Model Digitalisation and the Decline of Regulation Digital Censorship Conclusion: A Rosy Commercial Future? 9 Advertising: Emergence, Expansion and Transformation Introduction The Development of Advertising Emergence 119 120 121 121 124 124 125 128 128 128 129 129 130 131 132 133 134 139 140 140 140 141 142 143 145 145 146 148 149 151 151 152 153 154 156 161 162 162 162
Contents Growth and Professionalisation Post-Fordism, Niche Markets and Branding Modes of Persuasion: From Information and Use to Symbols and Identity Developing Frames Cultivating Cool Shifting Yet Mixed Approaches Advertising in the Digital Age Challenges to ‘Traditional’Advertising A New Era of Advertising? Critical Perspectives on Advertising Manipulative Magic Subversive Consumers Interactive or Co-optive? Conclusion: Ubiquitous Commercialism 163 164 164 165 167 168 168 169 169 173 173 174 176 177 10 Media and the Public Sphere: Digitalisation, Commercialisation and Fragmentation 181 Introduction Media and the Public Sphere Habermas ’ Public Sphere Media and Public Engagement Nation as Imagined Community Decline of the Public Sphere From Facilitators to Shapers Commercially Driven Content A Digital Public Sphere? Online Participation and Democracy Enduring Power Differentials Fragmentation Globalisation Conclusion: Decline of the National Public 182 182 182 183 185 187 187 187 188 188 190 191 194 196 PART THREE: MEDIA, IDENTITY AND CULTURE 201 11 Media, Community and Difference: From Mass Stigmatisation to Grassroots Identity Groups 203 Introduction Media as Eroder of Difference Homogenisation and Atomisation Individualisation as De-Differentiation Stigmatising (and Amplifying) Difference 204 204 204 205 207 ¡X
x Media, Culture and Society Poverty Pom? A Stigmatised Underclass Folk Devils, Moral Panics and Labelling Targeting Community Local Media Niche Media and Interest Groupings Participatory Media and DIY Community DIY Print Media Online Micro-Communication Virtual Communities? Social Network Sites: Community or De-Differentiation? Conclusion: Communities or Loose Affinities? 207 208 210 210 211 213 213 214 214 216 217 12 Media, Race and Ethnicity Introduction Racism and Exclusion Representation Under-Representation Stereotypical Representations The Reproduction of Subordination Promoting ‘Positive’ Images Reversing Stereotypes of Passivity Successful, Well-Adjusted, Integrated The Burden of Representation Hybridity, Diaspora and Transnationalism Shifting Ethnicities Diaspora Representing Diaspora Transnationalism Media Segregation? Newspapers, Film and Global Bollywood Ethnic and Transnational Specialisation in the Digital Era Conclusion: Empowerment or Ghettoïsation? 13 Media, Gender and Sexuality Introduction Constructions of Femininity Marginalisation of Women The Male Gaze Patriarchal Romance and Domesticity Post-Feminist Independence? Enduring Objectification Elitist Critics? 222 222 224 224 225 227 229 229 229 231 232 232 233 233 235 235 236 236 238 243 244 244 244 245 246 247 250 250
Contents Empowering Possibilities Reading the Romance Subversive Pleasures? Feminist Prosumers? Identifying Agency, Remaining Critical Media and Masculinities Masculinity or Masculinities? Contradictory Representations: Lads and Beyond Beyond Heterosexuality Conclusion: A Balanced Approach 14 Saturation, Fluidity and Loss of Meaning Introduction Saturation as Loss of Meaning Consumerism: Expansion and Speed-Up Information Overload Media = Reality From Truth, to Ideology, to Simulacra Celebrity Culture as Hyperreal Identity: Fragmentation and Fluidity Recycling and Pastiche The Internet As Virtual Playground Simulated Identity? Internet as Extension of Everyday Life Case Study: Social Media Conclusion: Saturated but Real? Glossary References Index 252 252 253 254 256 256 256 258 259 262 265 266 266 266 267 268 269 270 271 272 273 273 275 276 278 281 295 316 xi
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| discipline | Allgemeines Soziologie |
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| isbn | 9781473902350 9781473902367 |
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| spelling | Hodkinson, Paul Verfasser aut Media, culture and society an introduction Paul Hodkinson 2nd edition Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne Sage 2017 xi, 326 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Gesellschaft (DE-588)4020588-5 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Kultur (DE-588)4125698-0 gnd rswk-swf Massenmedien (DE-588)4037877-9 s Gesellschaft (DE-588)4020588-5 s Kultur (DE-588)4125698-0 s DE-604 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029398468&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Media, culture and society an introduction |
| title_auth | Media, culture and society an introduction |
| title_exact_search | Media, culture and society an introduction |
| title_full | Media, culture and society an introduction Paul Hodkinson |
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| title_short | Media, culture and society |
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