Sensory Branding: Grundlagen multisensualer Markenführung
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Wiesbaden
Springer Fachmedien Wiesbaden
2017
|
| Edition: | 2. Aufl. 2017 |
| Subjects: | |
| Physical Description: | 1 Online Ressource (XXVI, 387 Seiten 54 Abb) |
| ISBN: | 9783658164195 |
Staff View
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Record in the Search Index
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| author | Steiner, Paul |
| author_facet | Steiner, Paul |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV043976493 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:40:10Z |
| institution | BVB |
| isbn | 9783658164195 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029384974 |
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| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online Ressource (XXVI, 387 Seiten 54 Abb) |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer Fachmedien Wiesbaden |
| record_format | marc |
| spelling | Steiner, Paul Verfasser aut Sensory Branding Grundlagen multisensualer Markenführung von Paul Steiner 2. Aufl. 2017 Wiesbaden Springer Fachmedien Wiesbaden 2017 1 Online Ressource (XXVI, 387 Seiten 54 Abb) txt rdacontent n rdamedia nc rdacarrier Business Marketing Entrepreneurship Sales management Business and Management Sales/Distribution Wirtschaft Markenpolitik (DE-588)4144679-3 gnd rswk-swf Wahrnehmung (DE-588)4064317-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Wahrnehmung (DE-588)4064317-7 s DE-604 Erscheint auch als Online-Ausgabe 978-3-658-16420-1 |
| spellingShingle | Steiner, Paul Sensory Branding Grundlagen multisensualer Markenführung Business Marketing Entrepreneurship Sales management Business and Management Sales/Distribution Wirtschaft Markenpolitik (DE-588)4144679-3 gnd Wahrnehmung (DE-588)4064317-7 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4064317-7 |
| title | Sensory Branding Grundlagen multisensualer Markenführung |
| title_auth | Sensory Branding Grundlagen multisensualer Markenführung |
| title_exact_search | Sensory Branding Grundlagen multisensualer Markenführung |
| title_full | Sensory Branding Grundlagen multisensualer Markenführung von Paul Steiner |
| title_fullStr | Sensory Branding Grundlagen multisensualer Markenführung von Paul Steiner |
| title_full_unstemmed | Sensory Branding Grundlagen multisensualer Markenführung von Paul Steiner |
| title_short | Sensory Branding |
| title_sort | sensory branding grundlagen multisensualer markenfuhrung |
| title_sub | Grundlagen multisensualer Markenführung |
| topic | Business Marketing Entrepreneurship Sales management Business and Management Sales/Distribution Wirtschaft Markenpolitik (DE-588)4144679-3 gnd Wahrnehmung (DE-588)4064317-7 gnd |
| topic_facet | Business Marketing Entrepreneurship Sales management Business and Management Sales/Distribution Wirtschaft Markenpolitik Wahrnehmung |
| work_keys_str_mv | AT steinerpaul sensorybrandinggrundlagenmultisensualermarkenfuhrung |