Strategic social media: from marketing to social change
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex
Wiley Blackwell
2017
|
| Edition: | first published |
| Subjects: | |
| Online Access: | Kurzbeschreibung |
| Item Description: | Literaturangaben |
| Physical Description: | ix, 347 Seiten Illustrationen |
| ISBN: | 9781118556849 9781119259190 |
Staff View
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Record in the Search Index
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| author | Mahoney, L. Meghan 1984- |
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| discipline | Soziologie Wirtschaftswissenschaften |
| edition | first published |
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| isbn | 9781118556849 9781119259190 |
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| spelling | Mahoney, L. Meghan 1984- Verfasser (DE-588)1119930219 aut Strategic social media from marketing to social change L. Meghan Mahoney and Tang Tang first published Chichester, West Sussex Wiley Blackwell 2017 ix, 347 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Literaturangaben Marketing (DE-588)4037589-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Social Media (DE-588)4639271-3 s Kommunikationsstrategie (DE-588)4201794-4 s Online-Marketing (DE-588)7706419-7 s DE-604 Marketing (DE-588)4037589-4 s 1\p DE-604 Tang, Tang Sonstige (DE-588)1119930731 oth http://www.wiley-vch.de/publish/dt/books/ISBN978-1-118-55684-9/ Kurzbeschreibung 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mahoney, L. Meghan 1984- Strategic social media from marketing to social change Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)7706419-7 (DE-588)4201794-4 (DE-588)4639271-3 (DE-588)4123623-3 |
| title | Strategic social media from marketing to social change |
| title_auth | Strategic social media from marketing to social change |
| title_exact_search | Strategic social media from marketing to social change |
| title_full | Strategic social media from marketing to social change L. Meghan Mahoney and Tang Tang |
| title_fullStr | Strategic social media from marketing to social change L. Meghan Mahoney and Tang Tang |
| title_full_unstemmed | Strategic social media from marketing to social change L. Meghan Mahoney and Tang Tang |
| title_short | Strategic social media |
| title_sort | strategic social media from marketing to social change |
| title_sub | from marketing to social change |
| topic | Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Marketing Online-Marketing Kommunikationsstrategie Social Media Lehrbuch |
| url | http://www.wiley-vch.de/publish/dt/books/ISBN978-1-118-55684-9/ |
| work_keys_str_mv | AT mahoneylmeghan strategicsocialmediafrommarketingtosocialchange AT tangtang strategicsocialmediafrommarketingtosocialchange |