Persuasion on-line and communicability the destruction of credibility in the virtual community and cognitive models - Cipolla-Ficarra, Francisco Vicente ca. 20./21. Jh (Nova Science Publishers, 2010)
Includes bibliographical references and index
Introduction -- Techniques and methods -- Models and guidelines for interactive design -- From human-computer communication to human-computer interaction -- Persuasion: main variables of communication in the virtual community -- Persuasion complexity: dynamic persuader and interactive persuaded person -- Persuasion, education and new technologies -- Lesson learned and conclusion