Maximum influence: the 12 universal laws of power persuasion
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Bibliographic Details
Main Author: Mortensen, Kurt W. (Author)
Format: Electronic eBook
Language:English
Published: New York American Management Association ©2004
Subjects:
Online Access:FAW01
FAW02
Item Description:Includes bibliographical references (pages 221-232) and index
Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue
"The most complete work on persuasion and influence I have ever read."--Robert G. Allen, author, "Nothing Down" and "Multiple Streams of Income."
Physical Description:ix, 240 pages
ISBN:0814428045
9780814428047
9780814472583
0814472583

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Interlibrary loan Place Request Caution: Not in THWS collection!