Maximum influence the 12 universal laws of power persuasion - Mortensen, Kurt W. (American Management Association, 2004)
Includes bibliographical references (pages 221-232) and index
Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue
"The most complete work on persuasion and influence I have ever read."--Robert G. Allen, author, "Nothing Down" and "Multiple Streams of Income."