Market entry strategies: internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
München
Oldenbourg Verlag
[2009]
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| Subjects: | |
| Online Access: | FAW01 FAW02 FLA01 |
| Item Description: | Online resource; title from PDF title page (ebrary, viewed June 25, 2014) |
| Physical Description: | 1 online resource (296 pages) illustrations |
| ISBN: | 9783486599763 3486599763 9783486584127 |
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| contents | First Page; Title Page; Copyright Page; Foreword; Table of Contents; SampleStart; Leseprobe; SampleEnd; Index; Chapter The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern network approaches of internationalization (e.g., systems, new venture/born global, and entrepreneur concepts). In the second part, alternatives for international market entry (e.g., exports, franchising, joint ventures, contract manufacturing, and foreign direct investments) are explained. These market entry |
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| dewey-sort | 3658.87 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Glowik, Mario Verfasser aut Market entry strategies internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China by Mario Glowik München Oldenbourg Verlag [2009] © 2009 1 online resource (296 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Online resource; title from PDF title page (ebrary, viewed June 25, 2014) First Page; Title Page; Copyright Page; Foreword; Table of Contents; SampleStart; Leseprobe; SampleEnd; Index; Chapter The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern network approaches of internationalization (e.g., systems, new venture/born global, and entrepreneur concepts). In the second part, alternatives for international market entry (e.g., exports, franchising, joint ventures, contract manufacturing, and foreign direct investments) are explained. These market entry BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Household electronics industry fast Industrial organization fast International business enterprises fast Multinationales Unternehmen Wirtschaft International business enterprises Asia Case studies Household electronics industry Asia Case studies Industrial organization Asia Case studies Markteintrittsstrategie (DE-588)4326311-2 gnd rswk-swf Unterhaltungselektronikindustrie (DE-588)4136637-2 gnd rswk-swf Internationalisierung (DE-588)4162106-2 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Asien Asien (DE-588)4003217-6 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Asien (DE-588)4003217-6 g Unterhaltungselektronikindustrie (DE-588)4136637-2 s Unternehmen (DE-588)4061963-1 s Internationalisierung (DE-588)4162106-2 s Markteintrittsstrategie (DE-588)4326311-2 s Europa (DE-588)4015701-5 g 1\p DE-604 Erscheint auch als Druck-Ausgabe Glowik, Mario Market Entry Strategies : Internationalization Theories, Network Concepts and Cases of Asian firms: LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Glowik, Mario Market entry strategies internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China First Page; Title Page; Copyright Page; Foreword; Table of Contents; SampleStart; Leseprobe; SampleEnd; Index; Chapter The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern network approaches of internationalization (e.g., systems, new venture/born global, and entrepreneur concepts). In the second part, alternatives for international market entry (e.g., exports, franchising, joint ventures, contract manufacturing, and foreign direct investments) are explained. These market entry BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Household electronics industry fast Industrial organization fast International business enterprises fast Multinationales Unternehmen Wirtschaft International business enterprises Asia Case studies Household electronics industry Asia Case studies Industrial organization Asia Case studies Markteintrittsstrategie (DE-588)4326311-2 gnd Unterhaltungselektronikindustrie (DE-588)4136637-2 gnd Internationalisierung (DE-588)4162106-2 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4326311-2 (DE-588)4136637-2 (DE-588)4162106-2 (DE-588)4061963-1 (DE-588)4003217-6 (DE-588)4015701-5 (DE-588)4522595-3 |
| title | Market entry strategies internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China |
| title_auth | Market entry strategies internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China |
| title_exact_search | Market entry strategies internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China |
| title_full | Market entry strategies internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China by Mario Glowik |
| title_fullStr | Market entry strategies internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China by Mario Glowik |
| title_full_unstemmed | Market entry strategies internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China by Mario Glowik |
| title_short | Market entry strategies |
| title_sort | market entry strategies internationalization theories network concepts and cases of asian firms lg electronics panasonic samsung sharp sony and tcl china |
| title_sub | internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Household electronics industry fast Industrial organization fast International business enterprises fast Multinationales Unternehmen Wirtschaft International business enterprises Asia Case studies Household electronics industry Asia Case studies Industrial organization Asia Case studies Markteintrittsstrategie (DE-588)4326311-2 gnd Unterhaltungselektronikindustrie (DE-588)4136637-2 gnd Internationalisierung (DE-588)4162106-2 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Household electronics industry Industrial organization International business enterprises Multinationales Unternehmen Wirtschaft International business enterprises Asia Case studies Household electronics industry Asia Case studies Industrial organization Asia Case studies Markteintrittsstrategie Unterhaltungselektronikindustrie Internationalisierung Unternehmen Asien Europa Fallstudiensammlung |
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