Knowledge management for sales and marketing: a practitioner's guide
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford
Chandos Publishing
2011
|
| Series: | Chandos knowledge management series
|
| Subjects: | |
| Online Access: | FAW01 FAW02 FLA01 |
| Item Description: | Online resource; title from PDF title page (EBSCO, viewed August 5, 2015) |
| Physical Description: | 1 online resource |
| ISBN: | 9781780632643 1780632649 9781843346043 1843346044 |
Staff View
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| 100 | 1 | |a Young, Tom |d 1955- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Knowledge management for sales and marketing |b a practitioner's guide |c Tom Young and Nick Milton |
| 264 | 1 | |a Oxford |b Chandos Publishing |c 2011 | |
| 300 | |a 1 online resource | ||
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| 505 | 8 | |a 1. Principles of knowledge management -- 2. The sales and marketing context -- 3. Knowledge management processes in sales, bidding and marketing -- 4. Communities in sales and marketing -- 5. Technology -- 6. Knowledge management roles -- 7. Culture and governance -- 8. Case study from British Telecom: supporting a distributed sales force -- 9. Case study from Mars, Inc.: knowledge management in sales and marketing -- 10. Case study from Ordnance Survey: social networking and the transfer of knowledge within supply chain management -- 11. Setting up a knowledge management framework for sales, marketing and bidding | |
| 505 | 8 | |a While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. The book presents models to assist the reader to understand how knowledge can be applied and reused within sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Knowledge management |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 4 | |a Knowledge management | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Knowledge management |a Strategic planning | |
| 700 | 1 | |a Milton, N. J. |e Sonstige |4 oth | |
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Record in the Search Index
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| author | Young, Tom 1955- |
| author_facet | Young, Tom 1955- |
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| author_sort | Young, Tom 1955- |
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| contents | 1. Principles of knowledge management -- 2. The sales and marketing context -- 3. Knowledge management processes in sales, bidding and marketing -- 4. Communities in sales and marketing -- 5. Technology -- 6. Knowledge management roles -- 7. Culture and governance -- 8. Case study from British Telecom: supporting a distributed sales force -- 9. Case study from Mars, Inc.: knowledge management in sales and marketing -- 10. Case study from Ordnance Survey: social networking and the transfer of knowledge within supply chain management -- 11. Setting up a knowledge management framework for sales, marketing and bidding While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. The book presents models to assist the reader to understand how knowledge can be applied and reused within sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples |
| ctrlnum | (ZDB-4-EBA)ocn915343940 (OCoLC)915343940 (DE-599)BVBBV043958912 |
| dewey-full | 658.4038 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4038 |
| dewey-search | 658.4038 |
| dewey-sort | 3658.4038 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043958912 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:39:45Z |
| institution | BVB |
| isbn | 9781780632643 1780632649 9781843346043 1843346044 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029367616 |
| oclc_num | 915343940 |
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| physical | 1 online resource |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA ZDB-4-EBA FLA_PDA_EBA |
| publishDate | 2011 |
| publishDateSearch | 2011 |
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| publisher | Chandos Publishing |
| record_format | marc |
| series2 | Chandos knowledge management series |
| spelling | Young, Tom 1955- Verfasser aut Knowledge management for sales and marketing a practitioner's guide Tom Young and Nick Milton Oxford Chandos Publishing 2011 1 online resource txt rdacontent c rdamedia cr rdacarrier Chandos knowledge management series Online resource; title from PDF title page (EBSCO, viewed August 5, 2015) 1. Principles of knowledge management -- 2. The sales and marketing context -- 3. Knowledge management processes in sales, bidding and marketing -- 4. Communities in sales and marketing -- 5. Technology -- 6. Knowledge management roles -- 7. Culture and governance -- 8. Case study from British Telecom: supporting a distributed sales force -- 9. Case study from Mars, Inc.: knowledge management in sales and marketing -- 10. Case study from Ordnance Survey: social networking and the transfer of knowledge within supply chain management -- 11. Setting up a knowledge management framework for sales, marketing and bidding While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. The book presents models to assist the reader to understand how knowledge can be applied and reused within sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Knowledge management fast Strategic planning fast Knowledge management Management Strategic planning Wirtschaft Knowledge management Strategic planning Milton, N. J. Sonstige oth Erscheint auch als Druck-Ausgabe Young, Tom Knowledge Management for Sales and Marketing : A Practitioner'S Guide |
| spellingShingle | Young, Tom 1955- Knowledge management for sales and marketing a practitioner's guide 1. Principles of knowledge management -- 2. The sales and marketing context -- 3. Knowledge management processes in sales, bidding and marketing -- 4. Communities in sales and marketing -- 5. Technology -- 6. Knowledge management roles -- 7. Culture and governance -- 8. Case study from British Telecom: supporting a distributed sales force -- 9. Case study from Mars, Inc.: knowledge management in sales and marketing -- 10. Case study from Ordnance Survey: social networking and the transfer of knowledge within supply chain management -- 11. Setting up a knowledge management framework for sales, marketing and bidding While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. The book presents models to assist the reader to understand how knowledge can be applied and reused within sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Knowledge management fast Strategic planning fast Knowledge management Management Strategic planning Wirtschaft Knowledge management Strategic planning |
| title | Knowledge management for sales and marketing a practitioner's guide |
| title_auth | Knowledge management for sales and marketing a practitioner's guide |
| title_exact_search | Knowledge management for sales and marketing a practitioner's guide |
| title_full | Knowledge management for sales and marketing a practitioner's guide Tom Young and Nick Milton |
| title_fullStr | Knowledge management for sales and marketing a practitioner's guide Tom Young and Nick Milton |
| title_full_unstemmed | Knowledge management for sales and marketing a practitioner's guide Tom Young and Nick Milton |
| title_short | Knowledge management for sales and marketing |
| title_sort | knowledge management for sales and marketing a practitioner s guide |
| title_sub | a practitioner's guide |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Knowledge management fast Strategic planning fast Knowledge management Management Strategic planning Wirtschaft Knowledge management Strategic planning |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Knowledge management Strategic planning Management Wirtschaft Knowledge management Strategic planning |
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