Reaching the interactive customer: integrated services for the digital world
Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see�...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2003
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| Schlagworte: | |
| Online-Zugang: | BSB01 FHN01 Volltext |
| Zusammenfassung: | Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Beschreibung: | 1 online resource (166 pages) |
| ISBN: | 9780511547072 |
| DOI: | 10.1017/CBO9780511547072 |
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| 520 | |a Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions | ||
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Datensatz im Suchindex
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| author | Tomsen, Mai-lan |
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| bvnumber | BV043945280 |
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| contents | 1. Permeation of the Information Age -- 2. Interactive Devices -- 3. Interactive Audio -- 4. Visual Evolution -- 5. Monitoring through Devices -- 6. Balancing Act -- 7. Targeting the Interactive Consumer |
| ctrlnum | (ZDB-20-CBO)CR9780511547072 (OCoLC)967687791 (DE-599)BVBBV043945280 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1017/CBO9780511547072 |
| format | Electronic eBook |
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| id | DE-604.BV043945280 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:39:23Z |
| institution | BVB |
| isbn | 9780511547072 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029354250 |
| oclc_num | 967687791 |
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| physical | 1 online resource (166 pages) |
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| publishDate | 2003 |
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| publisher | Cambridge University Press |
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| spelling | Tomsen, Mai-lan Verfasser aut Reaching the interactive customer integrated services for the digital world Mai-lan Tomsen, Ron Faith Cambridge Cambridge University Press 2003 1 online resource (166 pages) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 05 Oct 2015) 1. Permeation of the Information Age -- 2. Interactive Devices -- 3. Interactive Audio -- 4. Visual Evolution -- 5. Monitoring through Devices -- 6. Balancing Act -- 7. Targeting the Interactive Consumer Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions Customer services / Communication systems Interactive computer systems Internet marketing Faith, Ron Sonstige oth Erscheint auch als Druckausgabe 978-0-521-81670-0 https://doi.org/10.1017/CBO9780511547072 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Tomsen, Mai-lan Reaching the interactive customer integrated services for the digital world 1. Permeation of the Information Age -- 2. Interactive Devices -- 3. Interactive Audio -- 4. Visual Evolution -- 5. Monitoring through Devices -- 6. Balancing Act -- 7. Targeting the Interactive Consumer Customer services / Communication systems Interactive computer systems Internet marketing |
| title | Reaching the interactive customer integrated services for the digital world |
| title_auth | Reaching the interactive customer integrated services for the digital world |
| title_exact_search | Reaching the interactive customer integrated services for the digital world |
| title_full | Reaching the interactive customer integrated services for the digital world Mai-lan Tomsen, Ron Faith |
| title_fullStr | Reaching the interactive customer integrated services for the digital world Mai-lan Tomsen, Ron Faith |
| title_full_unstemmed | Reaching the interactive customer integrated services for the digital world Mai-lan Tomsen, Ron Faith |
| title_short | Reaching the interactive customer |
| title_sort | reaching the interactive customer integrated services for the digital world |
| title_sub | integrated services for the digital world |
| topic | Customer services / Communication systems Interactive computer systems Internet marketing |
| topic_facet | Customer services / Communication systems Interactive computer systems Internet marketing |
| url | https://doi.org/10.1017/CBO9780511547072 |
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