APA (7th ed.) Citation

Jansen, B. J. (2011). Understanding sponsored search: Core elements of keyword advertising. Cambridge University Press. https://doi.org/10.1017/CBO9780511997686

Chicago Style (17th ed.) Citation

Jansen, Bernard J. Understanding Sponsored Search: Core Elements of Keyword Advertising. Cambridge: Cambridge University Press, 2011. https://doi.org/10.1017/CBO9780511997686.

MLA (9th ed.) Citation

Jansen, Bernard J. Understanding Sponsored Search: Core Elements of Keyword Advertising. Cambridge University Press, 2011. https://doi.org/10.1017/CBO9780511997686.