Wireless data services: technologies, business models, and global markets
There are over 1.3 billion mobile subscribers around the world. It is interesting to note that wireless technologies have been adopted differently in key geographies such as Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America poi...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge
Cambridge University Press
2003
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| Subjects: | |
| Online Access: | BSB01 FHN01 Volltext |
| Summary: | There are over 1.3 billion mobile subscribers around the world. It is interesting to note that wireless technologies have been adopted differently in key geographies such as Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America point to the fact that wireless applications and services are not only unique to the culture and business models of a region but their success also depends on how services and technologies are introduced to consumers. This book takes a deeper look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different blueprints and provide insights into strategies of matching wireless technology and services to global markets |
| Item Description: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Physical Description: | 1 online resource (xxxvii, 361 pages) |
| ISBN: | 9780511541216 |
| DOI: | 10.1017/CBO9780511541216 |
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| isbn | 9780511541216 |
| language | English |
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| physical | 1 online resource (xxxvii, 361 pages) |
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| spelling | Sharma, Chetan Verfasser aut Wireless data services technologies, business models, and global markets Chetan Sharma, Yasuhisa Nakamura Cambridge Cambridge University Press 2003 1 online resource (xxxvii, 361 pages) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 05 Oct 2015) There are over 1.3 billion mobile subscribers around the world. It is interesting to note that wireless technologies have been adopted differently in key geographies such as Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America point to the fact that wireless applications and services are not only unique to the culture and business models of a region but their success also depends on how services and technologies are introduced to consumers. This book takes a deeper look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different blueprints and provide insights into strategies of matching wireless technology and services to global markets Telecommunication Technological innovations Electronic commerce Wireless communication systems Mobile Telekommunikation (DE-588)4341131-9 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Mobile Telekommunikation (DE-588)4341131-9 s Electronic Commerce (DE-588)4592128-3 s 1\p DE-604 Nakamura, Yasuhisa Sonstige oth Erscheint auch als Druckausgabe 978-0-521-82843-7 https://doi.org/10.1017/CBO9780511541216 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sharma, Chetan Wireless data services technologies, business models, and global markets Telecommunication Technological innovations Electronic commerce Wireless communication systems Mobile Telekommunikation (DE-588)4341131-9 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4341131-9 (DE-588)4592128-3 |
| title | Wireless data services technologies, business models, and global markets |
| title_auth | Wireless data services technologies, business models, and global markets |
| title_exact_search | Wireless data services technologies, business models, and global markets |
| title_full | Wireless data services technologies, business models, and global markets Chetan Sharma, Yasuhisa Nakamura |
| title_fullStr | Wireless data services technologies, business models, and global markets Chetan Sharma, Yasuhisa Nakamura |
| title_full_unstemmed | Wireless data services technologies, business models, and global markets Chetan Sharma, Yasuhisa Nakamura |
| title_short | Wireless data services |
| title_sort | wireless data services technologies business models and global markets |
| title_sub | technologies, business models, and global markets |
| topic | Telecommunication Technological innovations Electronic commerce Wireless communication systems Mobile Telekommunikation (DE-588)4341131-9 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Telecommunication Technological innovations Electronic commerce Wireless communication systems Mobile Telekommunikation Electronic Commerce |
| url | https://doi.org/10.1017/CBO9780511541216 |
| work_keys_str_mv | AT sharmachetan wirelessdataservicestechnologiesbusinessmodelsandglobalmarkets AT nakamurayasuhisa wirelessdataservicestechnologiesbusinessmodelsandglobalmarkets |