Product innovation: leading change through integrated product development
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enab...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge
Cambridge University Press
2005
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| Subjects: | |
| Online Access: | BSB01 FHN01 Volltext |
| Summary: | Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking |
| Item Description: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Physical Description: | 1 online resource (xiv, 625 pages) |
| ISBN: | 9780511541230 |
| DOI: | 10.1017/CBO9780511541230 |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:39:19Z |
| institution | BVB |
| isbn | 9780511541230 |
| language | English |
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| physical | 1 online resource (xiv, 625 pages) |
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| spelling | Rainey, David L. 1946- Verfasser aut Product innovation leading change through integrated product development David L. Rainey Cambridge Cambridge University Press 2005 1 online resource (xiv, 625 pages) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 05 Oct 2015) Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking New products Product management Produktinnovation (DE-588)4047346-6 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 s Integriertes Management (DE-588)4346301-0 s 1\p DE-604 Produktinnovation (DE-588)4047346-6 s 2\p DE-604 Erscheint auch als Druckausgabe 978-0-521-06601-3 Erscheint auch als Druckausgabe 978-0-521-84275-4 https://doi.org/10.1017/CBO9780511541230 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rainey, David L. 1946- Product innovation leading change through integrated product development New products Product management Produktinnovation (DE-588)4047346-6 gnd Integriertes Management (DE-588)4346301-0 gnd Produktentwicklung (DE-588)4139402-1 gnd |
| subject_GND | (DE-588)4047346-6 (DE-588)4346301-0 (DE-588)4139402-1 |
| title | Product innovation leading change through integrated product development |
| title_auth | Product innovation leading change through integrated product development |
| title_exact_search | Product innovation leading change through integrated product development |
| title_full | Product innovation leading change through integrated product development David L. Rainey |
| title_fullStr | Product innovation leading change through integrated product development David L. Rainey |
| title_full_unstemmed | Product innovation leading change through integrated product development David L. Rainey |
| title_short | Product innovation |
| title_sort | product innovation leading change through integrated product development |
| title_sub | leading change through integrated product development |
| topic | New products Product management Produktinnovation (DE-588)4047346-6 gnd Integriertes Management (DE-588)4346301-0 gnd Produktentwicklung (DE-588)4139402-1 gnd |
| topic_facet | New products Product management Produktinnovation Integriertes Management Produktentwicklung |
| url | https://doi.org/10.1017/CBO9780511541230 |
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