Economics and corporate strategy:

This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisi...

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Bibliographic Details
Main Author: Sutton, C. J. (Author)
Format: Electronic eBook
Language:English
Published: Cambridge Cambridge University Press 1980
Subjects:
Online Access:BSB01
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Summary:This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm's development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation
Item Description:Title from publisher's bibliographic system (viewed on 05 Oct 2015)
Physical Description:1 online resource (xi, 221 pages)
ISBN:9780511572241
DOI:10.1017/CBO9780511572241

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